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Using RSS Aggregators to Build a Better Online Business

Jun 7, 2008
RSS aggregators are another one of those terms that most of us who want to successfully run an online business don't completely understand. Of course, the better we understand our online business tools, the better and stronger our online business can grow and the higher our profits will ultimately be. And that's why we are in this online business in the first place.

Although we understand that RSS aggregators can effectively help us run a more efficient and interesting online business, we get so lost in the technological phrasing that we never really understand what we have at our fingertips. Once referred to as 'Rich Site Summary,' the RSS acronym has been recently transformed into 'Really Simple Syndication.'

Think for a moment about the type of website you want and the type of website that most people bother to bookmark. First of all, it has to hold information of value, something that will positively affect their life in one way or another. Secondly, it has to go through regular updates. Websites that never change are not nearly as popular or informative as those that are updated weekly.

RSS feeds allow the user to know when their favorite websites have undergone some type of update or transformation that just might interest them. And if they are reminded at the right time and with the right words, they will move into action and start returning to the site, passing on information and recommendations about the site, or make a purchase.

The RSS feed has become such a popular tool for building an online business that the abilities and expectations of what they really can do has increased as well. In fact, through the use of an aggregator, an RSS feed has the capacity to retrieve new information for a user, arrange the information in a manner that is readable, and then even make itself aware of changes within the user's headlines that might lead to a higher demand for information.

Really, the technology has simplified the communication process to the point that many online business owners are now using RSS feed aggregators instead of email updates and notifications. Of course, you don't have to be interested or even part of an online business to realize the power of the RSS feed.

If you're still not really sure about what an RSS feed is and how it can help your online business, you are very much not alone. Many inter-preneurs really don't have a strong grasp on the power of RSS feed aggregators. Think of it like a window, a similar window to the one you probably use to surf the internet, only this is a window that can bring forth new information within a heartbeat of a second in some cases. The RSS aggregator is able to understand when a website updates its information and then brings that new information right into the laptop or desktop of their choice.

That's pretty amazing, huh? For those of us who love to understand exactly how technology works, it is really rather simple. The RSS aggregator is able to literally save files and information that one website keeps and then note all changes and resave the information. This is much handier than trying to explain things in a long winded email as well as trying to get the word out without an email list.

In the case of an RSS feed, he information regarding changes on the website are then stored again and the user is updated. It is a very simple process of increasing communication while also cutting down on interruption and websites that are down for services and additions.

The RSS feed is able to document the information in the order that it was received, thus you don't have to be worried about compiling your website's information to be just like everyone else's for the sake of clarity. Your RSS feed can simply alert you clientele about changes and updates and when they were made so that they realize there is a reason to return to the website. When used in this fashion, and with professionalism, an RSS feed is a highly effective online business tool.

Users also get a headline or short description detailing the changes, which also helps them to determine when they would be interested in visiting the website for more information. The user is in charge of the RSS feed connecting to their URL, creating a personalized updating service that fits everyone who chooses to use it.

Fortunately, RSS feeds and RSS aggregators are not exclusive. You can use one to help you build your online business even if you are a brand new, tiny, unknown site that has cropped up in the last few days or an older corporate website that needs to update more frequently and efficiently.
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