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Do You Need Article Topics? Consider Case Examples And FAQ's

Jun 8, 2008
Been there, done that, you know article marketing works. You know your potential customers are hungry for real information that answers their questions. You know they continually hunt this information down. You constantly market your articles to give them this information. You want to provide them more articles; however, you are running out of topics to write about. What do you do?

You go to where you already have timely, relevant information. Where is that? It's content you already have on your website, in your brochures or other promotional literature. Now, all you have to do is take this info and turn elements of it into articles. The hard work of research is already done or at least most of it. It's up to you to write up interesting articles, which inspire further action from those who read your work.

On your website, you may have pages devoted to testimonials, case studies and questions everyone asks about your affiliate product. All of these are article fodder.

On your FAQ page, you may have a question that asks, "Does this product do such and such"? You then have an answer below that says, "Yes, it does such and such, and also such!" There's your article. Take these nuggets of information and expand on them for five or six hundred words, and you're done. Your article titled "How Such and Such Can Help You Do Such and Such Effectively." Of course, all without making it sound like an ad for your product. Remember, you're providing useful information, not making a sale.

Case studies are great for articles. They normally have a lot more information packed into them than do FAQ's. A case study by you, your affiliate parent or an independent body is a library of information at the ready. Take a case study and look at it with a critical eye. Pull out one or two key components of the study and focus your article on those points. Say you market healthy teas. Maybe a case study looked at the positive effects of green tea on health. That's a broad subject. Within that study, however, there may be a few paragraphs on the benefits of green tea for weight loss.

There's your article, "How Green Tea Can Be Part of a Weight-Loss Program." You have a focus for your article and your article stays focused. You could probably generate multiple article ideas out of one case study.

Look at affiliate product testimonials. A customer may speak of a particular benefit they derived from your affiliate product. It may be a benefit never considered by you or anyone else. There's your interesting article: "What You Never Knew about Such and Such." You gained knowledge from a source that's promoting your affiliate product in the first place; a testimonial.

Information from your affiliate parent, your own promotional materials and from your customers', becomes excellent article idea sources. These resources give you the questions and the answers. They are the questions your potential customers are asking. The answers are what they seek in the form of articles on the web or in newsletters. You have the answers in one form, now provide the answers in article form. These articles direct readers back to where you got the information for the articles in the first place. It's really a beautiful circle.

Use information you already have in the form of FAQ's, case studies and customer testimonials to spur article ideas. These sources provide you with article ideas that deliver what information hunters seek. The possibilities for article ideas are endless and so are the possibilities for increased affiliate marketing profits.
About the Author
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Learn how to market your small business by submitting articles through Article Marketer
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