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Making Your Backlinks Look Natural

Jun 9, 2008
One of the major concerns in buying backlinks is that many search engines including Google can spot paid backlinks if they are not natural looking. Think of it this way: if in a matter of a day or 2 your site were to have 100 new backlinks and the anchor text all looked the same, what do you think Google or other search engines would think? It is only obvious; they would know you had bought backlinks for your site. The only course of action that will guarantee success in buying links for your site is to develop a sound strategy and method that is natural looking and will not arouse the suspicion of Google and other search engines.

The easiest way to buy and manage incoming links is to develop multiple versions of your anchor text to be used in your links, and slowly add additional incoming links to your site over time. Knowing how to make your inbound links look natural is quite easy with a little preparation before you actually buy links to your site.

Before we begin lets take a minute to think about the way an average or beginning Webmaster might word his text links using the keyword 'auto loan'. If we had a page on our site that discussed auto loans, then we might make the hyper link to that page look something like this: [click here for auto loans], [about auto loans], [auto loan information], or [auto loans click here]. Most generic anchor texts will be repetitive and appear to look the same, and that alone can bring negative attention and suspicion from the search engines to your site.

I can not stress enough the importance of making your anchor text look both natural and random, especially if you are planning on buying links to specific pages other than to your home or index page. When considering incoming links to a site that is branded, it is quite possible to see many similar inbound links to the index page of a site because the incoming links were generated from either the site's name and/or title tag. This alone wouldn't cause any undo attention from the search engines, unless there were a large amount of links in a short time, or links that were targeting pages other than the index page. By using a backlinks analyzer you can actually see how anchor text is used in relation to a site's keywords and other Meta content.

Many commercial and non-commercial websites are engaged in buying links to their site, and they enjoy prominent placement on the SERPs.
About the Author
Anil Vij is an Expert Author and an Online Marketing Specialist. Visit http://www.onewaylinkexchange.net for more information.
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