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The Viral Side of Internet Marketing

Jun 9, 2008
It seems as if viral marketing is one of the most successful strategies that one can employ with Internet marketing.

Viral marketing is an Internet marketing practice that employs referrals, recommendations, and reviews in order to quickly spread word about a product or service. Gmail, Utube, and various viral videos on the Internet have all been transmitted by the viral marketing technique. These online entrepreneurs have enjoyed immense success by employing the viral marketing technique. Think about it as an exponential effort once launched its benefits and effects only get stronger.

The Zagat of Internet Marketing

Viral marketing has been able to successfully allow marketers to increase the value of free services online, because referrals are the major way that most people market with free services. So, these tools of Internet marketing have been able to allow people to significantly pursue various affiliate programs in order to increase the value of these free services. When free services are everywhere to be found, they lose value. Therefore, viral marketing solves this problem by making people refer one another to a various product or service. When people receive referrals, they believe that a service is more valuable. This is simply a part of human nature. Therefore, viral marketing is a great Internet marketing tool that marketers can use to increase their web exposure.

In this way, many new companies have been able to compete with old-timer companies simply by employing the viral marketing strategy. In this way, people recommend one another to another service, such as gmail, and then their friends sign up for gmail. This is a great way to market your product. You can boost your Internet marketing campaign by employing viral marketing.

We Already Know That Referrals Work

If you look at the statistics, you will see that referral marketing is a highly valuable form of Internet marketing. In fact, it is so valuable that we will see referral marketing dominate the Internet marketing world in the future as well.

This is a great way to get the word out about your product, and it's more organic and useful. People like it more, it's less in your face, it's more encouraging and delightful to use.

No one clicks on banner ads anymore; people have gotten smarter than that. It's almost useless to use banner ads nowadays. It's a waste of money and time. No one likes it when someone is shoving a product in their face. Always when marketing put yourself in the reader's shoes the best marketing is that type of effort where you lend a hand or give advice. However, if a friend recommends a product to them, they are more likely to buy it. This is why viral marketing works so well.

Email is another great way to market your product, but unfortunately, The Spam Crisis created a lot of firewalls that prevent marketers from reaching their customers through email. So, if you're going to employ email as an Internet marketing tool, use opt-in lists or safe lists.

Referral marketing dominates Internet marketing. Use it.
About the Author
Moe Tamani is an online Marketing Services consultant specializing in Organic Search Engine Marketing.
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