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Why Innovation In Business Is Crucial

Jun 9, 2008
Entrepreneurialism is important in business from a risk taking point of view, but also in terms of innovation. Entrepreneurialism drives business, and business drives innovation across science, marketing, sales and administration, and this kind of innovation across business areas is crucial to the progress of society and to building a successful, sustainable modern entity. In promoting entrepreneurialism, you promote innovation as a crucial step towards gaining an edge on competitors and driving sales. But to what extent is innovation important and business, and what lessons should you take away from entrepreneurialism when running your business?

The basic laws of entrepreneurialism, which should be applied to most all businesses and trades across sectors, state that risk equals a chance of reward. Without the risk there is no reward, but with a guaranteed reward there is no risk. Thus the two go hand in hand as complimentary aspects of doing business or promoting any commercial venture. However, in refining that formula it is possible to increase the chances of reward by going about the risk in a managed and careful way. One of the main risk factors for any business is the threat of competition, and in reducing that risk by innovation and entrepreneurialism, the chances of an ultimate reward are greatly increased.

Innovation in business is vital to remaining in line with and preferable ahead of your competitors. Innovation is possible across business areas and, like entrepreneurialism more generally, is vital to longer term commercial success and becoming a market leader. Without innovation, you'll constantly find yourself one step behind the competition and trailing others in creativity, ideas and ultimately sales. However by taking the time to develop new innovations, you will not only win new customers but also create loyal existing customers which will transpire into more profitable business relationships for many years to come.

While part of entrepreneurialism, innovation is also part of the corporate social responsibility owed by each and every business to society. That is, to progress through investment and funding in innovation and new technologies with a view to improving the world in which we live. While there are obvious monetary benefits to remaining one step ahead, it's also important to remember that there are social benefits too, and your business owes it to your customers and to the community at large to innovate within your chosen area to improve the way we live our lives so far as possible. Without innovation, we'd be stuck in the stone age.

Innovation obviously has a very important role to play in entrepreneurialism and in business generally, but it also plays an important part in the quality of our lives, and the society in which we live. Businesses that innovate should be recognised for their achievements in this regard. Ultimately, they are rewarded with the benefits of entrepreneurialism - respect, growth and wealth, and by continuing to innovate in a number of different aspects of business and society, organisations can lead their market on a global scale in the name of progress.
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CityLocal is a Business Franchise Opportunity, enabling your to Be Your Own Boss and Work Your Own Hours. For more information visit www.citylocal.co.uk and www.citylocal.ie
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