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Dollar - A Big Player in the Rental Game

Jun 10, 2008
Dollar Rent A Car is a company that is well known in the car rental industry. There are more than 650 locations worldwide with more than 350 of those in the US and Canada. They have survived the ups and downs of the industry and are today a leader in the car rental market. They have been first in many aspects of technology, especially with the internet. Here is a brief history of this successful company and how they are able to prosper.

In 1965 Dollar Rent A Car set up its corporate offices in Los Angeles, California. While that may seem like a long time ago, car rental companies existed long before that; Avis got its start 20 years earlier. Since Dollar was going up against the established rental agencies, it had to promote itself as something different. Its marketing was not just aimed at the business traveler but also budget minded vacationers. It also touted its high level of customer service.

Dollar Rent A Car marketing strategy worked and not only were they able to survive against their rivals but they soon grew and expanded their operation. Though they started late in the rental game, they were able to establish themselves and compete against the other car rental players.

Chrysler's Involvement

Chrysler Motors was looking to expand and promote the new Pentastar Group Chrysler - a network of rental car companies. In the early 90s Chrysler purchased Dollar Rent A Car along with Thrifty Car Rental and General Car Rental. Chrysler wanted to enter the rental car business as a way to promote their cars. They hoped that if customers rented their cars they'd be more inclined to purchase a Chrysler vehicle.

Since Dollar and Thrifty were established rental car companies, they retained their name and corporate image. General Car Rental merged with Dollar Rent A Car so their client base and number of locations greatly increased.

Dollar Rent A Car Today

Today Dollar Rent A Car continues to exclusively rent Chrysler vehicles - a sign that Chrysler's plan has worked. Its marketing is geared towards vacationers who are looking for a bargain but due to its low rates and numerous locations, Dollar also attracts business travelers. They have a large customer base and a large number of repeat customers part of their loyalty program.

Booking with Dollar Rent A Car

So the next time you need to rent a car, why not rent a Chrysler vehicle with Dollar? Chrysler has many models ranging from compact to luxury. Visit Dollar's website or call their reservations department to make a reservation. You'll see why their low rates and service standards make them an industry leader.
About the Author
Kurt Schefken wrote largely for http://www.alicante-spain.com , a website with information about cheapest car hire in murcia area . You can see his abstracts on murcia airport car rental on his site.
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