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What Is A Trademark Attorney?

Jun 10, 2008
It's but ordinary to find big businesses having their personal lawyers. Being ignorant of the law is not an excuse for not being able to sue or to be sued. That is why if your business is slowly climbing the stairs of success, you'd better hire an attorney.

Do you know the most essential asset that your business can own? Well, the answer is very simple. Trademark is a vital asset that will distinguish your business from other competitors and stand out in the market. Make sure that you have a good one because having a not-so-good trademark can blunt all your marketing efforts and entangle your business in legal disputes.

You can register your trademark online right now if you don't have one that is registered. During the process, it is also important to let people know that you will use your trademark from now on, so using a SM or TM will ensure that they know your plans.

From the very start, you need an attorney. He or she can help you decide the business entity that you want to enter, and guide you through the process of starting it. All legal matters and requirements like permits and licenses are handled by your attorney, so you can be confident that you're doing a legal business. One of the most important reasons of having an attorney is that you will need his or her expertise when you file for a trademark registration.

Being the first one to use a trademark is the main thing when applying for trademark registration. A business which has no registered trademark risks losing their clients and their respect. Anyone could use their trademark, making everybody confused. If the business would have a registered trademark the owners could sue anyone trying to copy it or using it on their products.

Hiring an attorney who is specialized on trademark issues is another aspect you should keep in mind. Not only they will know all the procedures, but they also assist you in making the right choices.

Choosing the best lawyer for your problem is another thing that will have benefits for your company. You will have an advantage on other people who apply if you have your own lawyer; he will take matters into his own hands and take care of everything personally. Also, consult your lawyer when filling the application documents if you want to be ahead of everybody.

When choosing your trademark slogan or product name, make sure that your attorney is with you. He would likely suggest getting a trademark report first. By searching the internet and the site of USPTO, you can obtain a report of existing trademarks. If you have questions about the cost of registering trademarks and the registration procedures, your attorney can counsel you on such matters.

Having a trademark attorney assist you will prove to be useful when unexpected problems rise. If you receive, for example, a letter of cease and desist your attorney will take care of every legal issues involved.

That is why you need to be very careful in choosing your trademark attorney. Don't just pick any recommended attorney from an advertising or referral service. Chances are these persons are not that capable, with little knowledge and experience. This is also true in the case of advertising, where most of the lawyers provide impersonal services and they run their services like factories. Choose an attorney that gives individual attention to trademark matters, licensed or registered, and observes professional ethics. If you can find one with all the qualifications and qualities, then you can expect that your trademark application will surely be approved.
About the Author
Your Trademark Law provides an in depth guide to protecting your intellectual property. And, right now, you can also get started with a Free 5 Day Course on how to register a trademark .
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