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A great Trade Show display can be as easy as 1-2-3

Jun 10, 2008
Summary: You're exhibiting at a major Orlando Trade Show! Don't squander your huge opportunity with a run-of-the-mill display. You need a booth with eye-catching graphics to grab attention. How do you do that?

There's a major industry trade show coming up in Orlando and you're participating in it. That's great! Now all you need is a knockout trade show display with well-crafted wording and eye-catching graphics to really draw folks in to your booth plus printed matter to distribute once you've got people in your display area and business cards - don't forget plenty of business cards! But you don't have the slightest clue where to start.

You can reduce your overwhelming Trade Show panic to three easy steps: deciding on the design and overall layout of your display; determining the type of graphics you'll need; and finding a printer to handle the job - including last-minute details.

Display Design & Layout - Now's the time to figure out how you want your trade show display to look. You'll be competing with hundreds of other exhibitors in a huge convention center - how do you get noticed? You need appropriate wording for the panels of your trade show booth.

But don't get wordy. You'll want to convey your message as succinctly as possible. How many of the thousands of people at this convention will actually stop in front of your booth to read your display? If you've got more than about 30 words, don't expect more than a handful - or a few dozen at most. For people to get your message, keep it brief. And big. People will take a little more time to read things if they're large enough to read easily.

"Hey you! Read this!" That's what graphics say. - Pay close attention to your trade show graphics. Signage is a huge part of the Trade Show environment! And it should be huge. Literally. You need to attract attention to grab people's interest! Try posting a fifteen- or twenty-foot banner - with your company name and logo - across your entire display area.

Then, to add motion, get one of those little fans and direct it at the banner. Why do that? Because studies show people's attention is attracted better to a moving object than a non-moving one - even if the stationary object is larger.

You'll also need smaller signage - perhaps to direct people to drop in their business cards for a chance to win a valuable prize or to sign up for your e-newsletter. Plus, you'll need to have loads of printed matter on hand - product or service descriptions, manuals, handouts and plenty of business cards - all printed with your name and company logo.

Finding a Printer - Finally, you're ready to put your trade show display together. And now that you've got all these great ideas for your display, it's time to locate a printer who can accommodate your printing needs - and do it on your schedule, with your timeline and deadlines in mind.

And if you could get someone near the convention center, that would be a plus - it would certainly eliminate those sky-high overnight-freight expenses. But someone like that is bound to be expensive right? Not necessarily. NextGeneration Printing, Copying & Digital Communication is based two miles from the Orlando/Orange County Convention Center (close to the area's meeting-equipped hotels, too) - and their prices are extremely competitive. Visit them online at www.OrlandoPrinter.com and breeze through your Orlando-area trade show preparations.
About the Author
OrlandoPrinter.com specializes in Poster Printing in Florida, USA. Attending an Orlando trade show, then OrlandoPrinter.com is for you. Call today: 407-839-6115.
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