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Tips When Finding A Domain Name

Jun 10, 2008
If you have arrived at the stage where you have a business that you would like to present online, then you will need to build a website and take care of domain name registration. The domain name that you choose will be your unique website address and you will use it in your advertising and marketing to attract visitors to your site. Right now, because there are so many people starting internet businesses, it can be challenging to find the right domain for your site.

There are many domain registration companies that provide name registration services for domain names. The registrars all have access to and search through a centralized database that contains all of the records of current domain names.

This database includes basic information about who registered the domain, or hostname, and when the registration will expire. When registering a domain, the minimum period of time is one year, yet most registrars allow the domain to be registered for up to ten years.

Most people will choose a domain name that reflects the theme of their website that they plan to build. Their domain web hosting also uses that website address. Others prefer to register a domain that includes all or part of their name, making it very personal.

Choosing a domain or hostname, is an important part of starting a web-based business. The name you choose for your domain it is the main thing that people need to remember so that they can find your website and it is what you will be promoting through your advertising and marketing efforts.

In essence, the domain name for a website becomes the "brand" that is most visible through marketing strategies. As anyone who has been around marketing can attest to, branding is a very important and fundamental element in building a name and reputation for any kind of business entity. This is why it can be a challenge to find the perfect name for your site, and why there is so much competition to register names that are descriptive, short and memorable.

Once you have found a good hostname that is available and you have had it registered, be sure to keep your contact information current with the registrar that you used and make a note of the date that your registration will expire. If you have been able to secure a good name, then be careful not to let it expire.

If you don't renew it because you didn't receive the renewal email notice from the registrar, then someone else could easily come along and register your domain. When that happens, all of the marketing and advertising you have done will no longer benefit you and your website, but will go to the new owner of the domain.

After the domain name has been registered, the next thing you will need, if you don't have it already, is a domain web hosting package that will provide the server space where your site files will reside. Your new domain needs to be forwarded to the web servers of your hosting provider, then in short order your site will be live and ready to receive visitors.
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