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How to Create a Writing Quote

Aug 17, 2007
An effective writing quote is essential when you're replying to an inquiry from a potential client. There's no set formula for creating a quote because each project is different. There are, however, certain elements you can include in your quote to increase its effectiveness.

Here are some tips that will make it easier for you to create a professional, effective writing quote.

One, include a header with your company name/logo and information. This is important as it shows you care about the image you present and that you are professional and know what you're doing.

Two, use sub-headers, such as "Included Services" and "Price & Terms." They are essential to creating a well-organized quote that is easy to follow and direct.

Three, outline everything you'll do for your client. For example, if you're only being hired to write several link pages on a website and you know that, by virtue of being a perfectionist, you'll end up spending extra time proofreading their homepage, let them know. They'll feel good knowing this extra service is provided, and you'll get the proper acknowledgement.

Four, ask the right questions before you send a quote. Call or email the potential client to determine exactly what they want, their preferred time frame, and the scope of the project.

This information allows you to create a clearer, more effective quote by ensuring you know what the client wants. Additionally, it helps you determine what you can accomplish, the deadlines you'll have to meet, and the amount of work you'll be doing so you can reasonably price the quote.

Five, be succinct and straightforward. Avoid long paragraphs and overly complicated language. They don't make you look more professional for these reasons:

--Your client wants to know how much you'll charge for your services and which ones you'll include in your quote-no more and no less.

--Your clients are busy people, and wasting their time with long-winded letters expounding on everything you'll do for them isn't necessary.

--Bulleted lists are your friends, so make good use of them. Easy to scan and nice to read, they are ideal when preparing quotes.

Six, state your terms and conditions clearly. For example, if you charge half up front and half upon completion of a project, include that information with the price.

Seven, always send a quote, even if you make a verbal agreement. Put everything in writing for purposes of clarity and to avoid any misunderstandings-this ensures you and your client will know EXACTLY what services and terms are included in the quote.

Eight, clarify how many rounds of edits, if any, you'll provide. This refers to client changes or edits to the work after it's been completed. This is usually essential as most people will like certain elements and dislike others, so don't be offended.

If you disagree, talk it over with the client and tell them what you think. You can explain why you wrote or edited certain paragraphs the way you did, and many times they'll understand.
About the Author
A.M. Brown authors an effective writing blog and writes everything from press releases and technical documents to website content for AM Professional Writing Services.
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