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Using Proper English Grammar Is Important For Businesses

Jun 11, 2008
As a business owner, proper English grammar is probably the last thing on your mind. After all, you need to balance your budget, increase your sales, evaluate employees, and market your product or service. However, in the process of managing these important aspects of your business, you will need to write. You will need to write memos, send emails, and create professional letters to send to potential clients. Proper English grammar is essential to success in these endeavors. Without proper grammar, you will sound uneducated and unprofessional. This could cause you to lose contracts and income for your business. Not only that, but grammar is important because writing well can help you turn a lackluster sentence into a winning piece of sales copy. The English language is a powerful tool, and using it properly will help your business earn more money in the long run. Another reason that grammar is important is the fact that it helps you write and express your thoughts clearly. Common grammar mistakes like double negatives can actually cause confusion to those who are reading what you have written. Other grammar mistakes simply sound foolish or make no sense to the reader, since your reader is not reading the document from your point of view.

Maybe you think that grammar is simply not important in your line of work. Before you "write off" your writing skills, consider what your potential client thinks when he receives correspondence from your business. He is trying to decide whether or not to award you a contract that will cost him a lot of money. He wants to make sure that he is getting the best possible work for his money. Sure, your business may have nothing to do with writing, but all he has to use to evaluate your professionalism is your written words. If you make some serious grammar mistakes that he catches, he may wonder how well educated you are. He may also wonder if you would be willing to skip important details on the job, since you obviously are willing to skip proofreading your written correspondence. Writing copy for advertisements is another place that proper grammar is extremely important. You have no way of knowing who will see your ad copy and what their educational background is. If you misplace punctuation in ad copy, you can turn away many potential customers. This lack of professionalism in your writing will cause them to think that you will not give enough attention to the other areas of your business, including the work you would have provided for them.

If you are worried about your weak grammar skills, you will be happy to know that there are ways to get around this problem. Not everyone can have excellent grammar skills, but almost everyone can use tools to create well-written documents. First, make sure that you take advantage of electronic grammar and spelling checkers. While these do not catch all mistakes, and they may point out mistakes that aren't actually wrong, they can help you to see areas that you need to improve. After running your grammar check, have someone else read the document and make suggestions. This doesn't take long, but having an outside source read what you have written will help you to catch any clarity or grammar issues that the computer didn't catch. Then, set the document aside for at least a day. After this short break, come back to it and read it again. Read it out loud to further check for clarity. At this point, you should have a well-written document that is ready to be sent to your most important client. These steps do take time, but overlooking grammar could be deadly for your business, so take the time to create well written copy every time!
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