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Starting a Small Consulting Business - Know Your Target Market

Jun 11, 2008
You have everything to think about and not enough time to think when it comes to starting a small consulting business. However, first thing is first, you know what you'll be doing. While you may think that this sounds silly for me to say. However, you will find that even the greatest ideas that started small businesses still need some granular focus on who you be selling to. There are two benefits to this. One is you able to find a niche you're going to serve. The second benefit is you will be able to focus on selling your services much easier. The last thing you want to happen is be all over the place and lose focus on making money.

In order to find your niche need to sit down and grab a pen and paper and start listing all of your skills. The way to do that is to list all the employers you've had the last 10 to 15. Remember to list all of your positions. Next list all the skills use to fill the jobs requirements. Also list the people you've dealt with, reported to, and delegated work to and list their titles. This will help you in the sales process when selling consulting services.

Next you want to take that list and start researching the consulting jobs that are calling for those skills. You will find that some of your skills are irrelevant at this particular point in time. On the other hand, you may find some hot niches that you can market to. One of the easiest ways to do this is to go to online job sites such as monster.com or dice.com, and do specific search on consulting jobs only. If the researching sites, you'll know if there is a paying market for your skills. Take note of the projects available, and you can use that for later use when developing leads your business.

Using the tips described above will help you focus on defining the market you want to sell to when you start your consulting business. The payoff in your efforts can be maximal when you are starting a small consulting business. You'll now be able to easily develop your branding and list of services you're business offers. You will also be able to target the decision makers when you develop your leads. You'll be on your way to focus on selling your consulting services.

Good luck in your new venture.
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