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How to Increase Website Traffic -- 4 Methods

Jun 12, 2008
Methods to increase website traffic are being spun, packaged, wrapped up in e-literature, and sold for a price. Some of these methods work. Unfortunately, a number of them are also known as "black hat" or are borderline black hat and will only work for a short period of time. They'll probably stop working right about the time you buy the ebook, or get around to reading it and implement it. Since I'm sure you're taking a long term approach to your website, you'll want to dedicate your time and effort to creating a less risky, and more lasting traffic strategy.

While the tricks might work for a while, I'd like to talk about some "white hat" methods that result in lasting traffic. They may not be sexy, and they aren't "secrets" or anything mysterious, but they work. In fact, these methods will work to produce free traffic for many months and years to come.

Article distribution -- As I'm sure you know, article directory sites provide an excellent backlink to your site. Article marketing is one of the primary website promotion techniques that I use to increase website traffic across all my sites. The benefits to writing articles are many. Your keyword rich articles will often rank high in the search results. These high ranking pages linking back to your site boost your site's listings, often giving you several entries in the top 20 on Google.

The high profile article sites create a viral effect and other website owners will pick up your articles and publish them. This increases your reach and your backlinks. On top of that, when people read your article and then decide to click through to your site, they're showing enough confidence in your content to want to read more. These are pre-sold visitors.

Making your site delicious -- The best social bookmark is one you don't have to do yourself. You can encourage your visitors to bookmark your pages by placing icons on your site with links to popular social bookmarking sites (such as addthis.com). Bookmarking can dramatically increase the backlinks to your site with minimal effort. In addition, if you bookmark other sites that link to yours, you can improve your rankings in the search engines.

Adding pages -- You can never go wrong by building more content. More pages not only means more value for your visitor, it also means more linking opportunities, more PageRank, and more hooks for the search engines to bite into. The long term result, of course, is increasing website traffic. Many sites will come and go, and it's important to create content so that your site becomes a valuable resource. Content equals staying power.

Social media and community sites -- Many people think of Reddit and Digg, but forget about repurposing their content on other social media sites. Instead of trying to play the very difficult game of who's going to Digg me, you should look at user generated content sites that allow you to post a link to your site. Start with the biggest ones first, as they offer great backlinks and the potential for high traffic. These include Hubpages, Squidoo, and Buzzle, as well as a number of up and coming community sites published on the Ning platform and others like Tumblr.

These are not the only effective white hat methods to increase website traffic, but they certainly work to produce lasting results with no risk. Individually they work well, and in combination they're even more powerful. So forget about those short-lived techniques that might get you banned, and increase your visitor count with these long term strategies.
About the Author
Kurt Schmitt shows you more ways to increase website traffic using article marketing and social bookmarking techniques.
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