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Teleseminars: What Mother Never Told You about Them

Jun 12, 2008
There are some things in life our mothers never bothered to tell us, simply because we would neither have listened to nor believed in what they had to say. They just decided to let us find out in our own way.

In that spirit, let me share a few things I've learned about teleseminars.

1. However you look and whatever you are wearing they can see you over the telephone line. Oh, I can hear the confusion, but what I mean is they pick up on your enthusiasm and excitement so even if you are the one and only person in the room, smile and generate your energy down the telephone just as you would if your audience were watching you in person

2. You're talking to "dead air" when you mute the line. This generally comes as a bit of a shock to most people on their first teleseminar. Many timesI have heard them unmute and then umnute again simply to make sure there is still someone out there listening to them. It's lonely out there when you think you are all by yourself. However, trust me, just because you cannot hear them breathing does not mean they are not there.

3. Half of the people who register won't actually show. Oh, they have the best of intentions when they sign up, especially if they are getting the call for free, but situations arise in every day life such as the dog needing to go to the vet or it's the last episode of a TV show they have been watching and things get overtaken. It is important for you as the organizer to remind them about the call, and then all you can do is cross your fingers and get the show on the road.

4. It's a good idea to do the follow up work before the actual call. This is because after the call has taken place you are all fired up and the last thing you want to start doing is taking care of the fine details. After all, there is so much to do. The audio has to be edited, the page for registration needs changing, reminders by email have to go out, and you need the product set up in the shopping system. If, however, you prepare by doing some of this work beforehand, you will be able to enjoy the moments after the call so much more.

5. It takes many hands to do a teleseminar so unless you have three pairs of hands or find yourself in the unlikely situation that you are just so talented you can do it all on your own, you can help yourself by asking for assistance from others. Get someone to follow the call outline and check the recording levels and someone else to IM your guests, field the questions coming in by email and ask the questions on behalf of your callers. Then you will be left with the task of providing an informative call and keeping an eye on the clock.

Consider yourself forewarned and forearmed about these lessons in teleseminars. But remember, I will know for sure you were not listening to a word I have said when you keep unmuting the line and asking if there is anyone out there on your next teleseminar.
About the Author
Dr. Jeanette Cates is an Internet strategist who works with experts to leverage their expertise into Online Success. If you prefer teaching teleseminars to attending to attending teleseminars, pick up Teleseminar Basics.
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