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A Baby Announcement to Treasure

Jun 13, 2008
Imagine you live hundreds of years ago, when the local grandees commanded the respect of their yeomen and huge estates and looming castles dotted the European landscape. Whenever a notable event was to be announced to other lords and ladies, such as a wedding, a tournament, or a birth, it would have been out of the ordinary to announce it via a mass-produced printed card.

Even though Gutenberg's printing press was revolutionizing the world, for some things only the formality of a personally written note would do. The aristocracy would consider it tacky to announce big news with anything less than a personally delivered, hand printed note.

By the end of the 19th century, hand written cards were out of style. Few but the socially prominent could afford to send fine announcements and invitations. If you wanted to prove your wealth, you ordered machine printed cards and baby announcements. So while the tradition of sending announcements has been in fashion through the centuries, the preferred methods have evolved. Today, you can have the best of the past practices combined. Letterpress printing combines the crisp, finely delineated relief printing method of the past with rich papers and an extensive choice of type faces, artwork, and embellishments.

Whether you want to create something very traditional or completely modern, letterpress creates a special card that stands out from ordinary printing processes. The impression left on the printing surface takes on a definite 3-D appearance not replicable by other printing methods. Though today's letterpress printers often use computers to create the design and a photographic process to produce the photopolymer plate, many craftsmen still feed the paper into the press one sheet at a time, as has been done for half a millennium!

There are not many who practice this labor-intensive print style in the 21st century. If you take the effort to find one, however, you will assuredly be pleased by the personal attention and fine quality results. Especially for baby announcements, letterpress cards are a unique way to pass along the most precious news of a lifetime.
About the Author
If you're looking for exquisite baby announcements, be sure you buy from a respected letterpress site.
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