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What You Should Know About Trademarks

Jun 13, 2008
Nowadays, people who have their own business may obtain more benefits than working for someone else. So, many think it is a good idea to start a business as soon as they raise enough money while working for someone else. Nobody likes working for somebody for a long time because you don't have enough freedom and you can't put many of your ideas into practice.

Businesses are not only about money and raising enough capital. When you want to have your own company, you should also think about representing it somehow. The trademark is the image of your company. Trademarks are the main things that make your company different from others. If you need to buy a certain object you will notice that there are numerous brands on the market. Each brand has its own unique trademark. People recognize a well respected brand when they see its trademark. That's why trademarks are very important.

Logos make the visual difference between companies when it comes to buying their products. People must recognize a certain brand from another brand when they want to buy something. Each company has or should have their own trademark symbol, that symbol represents how well respected the company is and act as the company signature on each of their products. Company signing their products could be compared with the artists that sign their work so that everyone will know it's them.

An important characteristic of each trademark is its uniqueness. Nobody should use an already registered trademark because it is illegal and they will lose respect, not only as a company but as people too. Although trademark registration process requires a great amount of time, it is very important that you get it registered before someone else does. The place where trademarks are registered is called USPTO. Make sure that your symbol does not resemble with any other symbol used by a company, otherwise the PTO will deny your registration.

In order to make sure that your trademark has never been used before, you should do a little research on other trademarks. You can hire a lawyer for that if you don't have the time. Also if you have no idea about the process and the registration requirements it is recommended to hire a lawyer which handles such things. You will receive great help from a lawyer especially because the process is long and difficult for someone who has never experienced it. If you need help with the documents, the lawyer will also help you with them so having a lawyer is extremely important at this point.

When filing a trademark registration, you should have all the minimum requirements prepared and present it to the PTO. The next step will be having it examined by the PTO's patent and trademark lawyer where they will determine whether the trademark symbol you are trying to register is already being used or bears resemblance to other registered trademarks. They will be the ones who will determine whether your trademark symbol will be approved or rejected.

Having a trademark lawyer during this process is very good if you want to appeal any PTO decision. The lawyer will be of great help if you need advice. Also, after registration you can use your lawyer to protect your trademark if it's being used illegally by another company that wants to obtain profit.

Knowing the things above can be one of the most important things during the registration process. Registering your trademark is very useful for each company which desires to protect its reputation and keep its clients happy.

Protect your business by registering your trademark symbol with the United States Patent and Registration Office.
About the Author
Your Trademark Law explains everything you need to know about trademarks, copyrights, and patents. It is your personal reference to protecting your business .
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