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The Importance Of Digital Asset Management

Jun 13, 2008
In recent years there has literally been an explosion in the types of devices and products that are available that make full use of digital technology, in order to deliver a huge selection of services and products to the market. Frequently nowadays, when people take a family picture or capture their vacation memories they are doing so with a digital cameral. Other digital asset files, like videos and music, are increasingly being made available through digital downloads from the internet or via digital media, such as DVDs, CDs and MP3s.

As a result of all of these digital devices, resources and products, digital asset management is becoming an increasingly important type of specialized management knowledge. With the increase in the number of products that are now being produced by digital means and the various digital media delivery devices, companies are finding that making sure that all types of their digital assets are being correctly developed, managed, stored and archived. This is becoming every bit as important as other types of current assets a company must account for and manage.

A digital asset might be available in a number of different formats today. Such assets can be types of intellectual properties, such as book manuscripts, plays, music and even some types of videos, which can be created entirely digitally and also stored and delivered by electronic means. Digital assets might also include a vast array of digital information, which either originated through digital creation or has been converted into a digital form.

In order to help businesses that rely heavily on producing, collaborating, storing, or distributing their electronic information and files, a digital asset management system should be used. This software technology solution can assist organizations with the management knowledge it needs in order to properly handle the categorizing, cataloging, and archiving of their digital files.

Because of the investment in time and technology that companies have put into the creation of a growing number of digital projects, these high-tech works now make up an ever increasing portion of the total assets of a company. Asset management software can help to protect such assets by assuring that the valuable files can be safely and easily stored and retrieved when needed.

Another component to effective digital asset management is making sure that these electronic resources are secured through efficient and regular backup processes. Electronic asset management services are cropping up that provide technology solution options for having these assets backup off-site, often in at least two additional locations to safeguard against the loss of these files in the case of emergency or disaster.

One of the challenges with any type of digital media system to manage current assets of the electronic age is providing a way for the users of the information to access it quickly and easily, regardless of where the files might be located. The technology solution tools of the best digital asset management software programs provide a simple, yet powerful interface that allows the needed data to be found and deployed quickly.
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