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Lead Generation In Network Marketing

Aug 17, 2007
You require leads to market your product or concept and the first thought is to purchase these leads from a lead generation company. This is the easiest and least reliable method. You must have heard the famous saying that success has no shortcuts. Then why unnecessarily waste your valuable time and resources on these useless tricks to get an entry.

These leads provided by the lead generation companies are usually redundant and have been sold to various other marketers in addition to you. The chances of positive feedback are quite scant as these so called targets are already quite irritated owing to repeated calls.

Therefore let us take up the more conventional path, which is to generate leads all by yourself. The latest means to generate such leads is by making an entry in your own network. These leads not only target the specific prospects but also ensure the right approach, thus optimizing the use of resources. Instead of hard-core cold calling, the leads generated by networks are an increasingly acceptable form of marketing. The relatively low entry barriers and greater trust among the marketer and customer certainly earns a better audience and a higher recall value. This method is a perfect lead generation device.

Sources of Generating Leads
Generating leads in the existing networks is gaining ground due to so many positive things about it. So who could probably be considered as a potential source of leads? Well the list is huge but the broad categories could be:

Business associates.


Family and relatives.

Co members at special work groups.

Co members in various sports and recreational activities.

Other participants and attendees at clubs and committees.

Apart from those already mentioned, anybody and everybody could be a prospective lead or a source to potential clients. There are various ways to reach out to the potential customers and generate leads by way of network marketing, a few of which are listed below.

Informational and promotional material including flyers, leaflets, cds, and video emails.

Advertise through various channels.

Host a website with the details. Make it an interactive page rather than just informational to ensure that you can keep an account of those who fall in.

Include the business message as a tag line in your signature. This signature and therefore the message can be forwarded as informal cards on various occasions.

Hand out your business cards even in your social circle. Let your known ones know your line of business.

Display promotional material at various clubs and social gatherings.

Manage a speaking slot at various committee or club meetings.

Network marketing in its embryonic stages has embraced a large segment of the society with such promising results. Brace yourself, do the necessary research, and be prepared to become a part of this phenomenon.

Additional Help
There are companies online offering services and software to help you in your network marketing campaign.
About the Author
David Gass is President of Business Credit Services, Inc. His company publishes a free weekly e-newsletter on Small Business Consulting at their web site http://www.smallbusinessconsulting.com.
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