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The Advantages And Disadvantages Of Paid Url Inclusion

Jun 13, 2008
The Internet contains an abundant of search engines, some offer what is recognized as "paid inclusion" which means that you pay the specific search engine an annual fee for your website or blog to be included in their index.

Every search engine already has an automated program commonly called a "spider" that indexes web pages as it locates them online, this for free. So whether you pay or not, your web page will eventually be indexed by all Internet search engines, as long as the spider can follow a link to your page. The major issue is, then, how quickly your page is indexed.

Search engines which offer a paid URL inclusion uses an extra spider that is programmed to index the particular pages that have been paid for. The difference between the spider that indexes pages for free and the spider that indexes only pages for a fee is speed. Paid for inclusion, will be immediately indexed.

It's easy to get confused about the benefit from paid inclusion since the spider of any search engine will eventually index your site or blog without the cost. There are both advantages and disadvantages to paid URL inclusion, and it is only by weighing your pros and cons that you will be able to decide whether to go for paid inclusion or not.

The advantages of paid inclusion are:

- rapid inclusion and rapid re-indexing. Paid inclusion means that your website or blog will be indexed quickly and added to search results in a very short time after you have paid the fee. The time difference between when the regular spider will index your pages and when the paid spider will can be a matter of months.

- The spider for paid inclusion usually indexes your pages in a day or two. Be aware that if you have no incoming links to your pages, the regular spider will never locate them at all.

- Paid inclusion spiders will go back to your pages often, sometimes even daily. The advantage of this is that you can update your pages constantly to improve the ranking in which they appear in search engines, and the paid URL inclusion spider will show that result in a matter of days.

The disadvantages of paid inclusion are:

- The cost. For a ten page website, the costs of paid URL inclusion range from $170 for Fast/Lycos to $600 for Altavista, and you have to pay each engine their annual fee. How relevant the cost factor is will depend on your company.

- The limited reach of paid URL inclusions. The largest search engines, Google, Yahoo, and AOL, do not offer paid URL inclusion. That means that the search engines you choose to pay an inclusion fee will amount to a small fraction of the traffic to your site on a daily basis.

Google usually updates its index every month, and there is no way you can speed up this. Just have to wait for the Google spider to index your new pages no matter how many other search engines you have paid to update their index daily. Be aware that it is only after Google updates their index that your pages will show up in Google, Yahoo, or AOL results.

In deciding whether to use paid URL inclusion you have to look at the overall picture:

- What kind of product or service are you selling and how much traffic are you dependent on to see a profit?

If you sell an inexpensive product that requires a large volume of traffic to your site, paid inclusion may not be the best investment for you; the biggest search engines do not offer it, and they are the engines that will bring you the most traffic. But if you have a business that offers an expensive service or product and requires a certain quality of traffic to your site, a paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated frequently. If the content changes on a daily or weekly basis then paid inclusion will insure that your new pages are indexed often and quickly. New content is indexed by the paid spider and then appears when new relevant keywords are entered in the search engines. Using paid inclusion will guarantee that your pages are being indexed frequently.

If your pages are dynamically generated, these types of pages are often difficult for regular spiders to index. So using payed inclusion could be insure that the paid spider will index them.

Regular spiders will drop pages from its search engine sometimes, these pages usually reappear in a couple of months. There are a number of reasons why this can happen, but by using paid URL inclusion, you will avoid this. Paid URL inclusion guarantees that your pages are indexed, and if they are inadvertently dropped, the search engine will be on the lookout to locate them immediately.

There are numerous factors to consider when it comes to paid URL inclusion. It can be a valuable investment depending on your situation. You need to evaluate your business requirements and your website to determine if paid URL inclusion is a wise investment for your business.
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