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In Network Marketing, Duplication Is A Must, But It Has A Downfall

Jun 13, 2008
The misunderstanding behind duplication may be the single biggest reason for the failure rate in our industry.

Well by now you know that my passion is taking our teeny tiny success rate of 3% and putting together powerful systems to explode that number, so I am sure that I have your attention. The most powerful concept in MLM is the power of duplication. The process of getting more people to do the same process and the business grows exponentially as a result. However as many of you know, it is rarely the case that duplication actually happens, and when it does, it duplicates the bad habits, not the good ones. Let me explain...

Let's take Jim, he is a successful car salesman and has been in the business for 10 years and has a huge book of clients that he keeps in touch with. And Jim makes his list and begins introducing all of his contacts to the business, and he actually signs up George in the process. George is a single guy, working as a janitor at the dealership who has two other janitor friends he drinks beers with on the weekend. Jim is his upline, and has begun building a business by making a list of friends and family, and introducing them to the product, and his business has begun to grow a bit, so of course he tells George to duplicate the process and his business will grow.

Well George isn't a salesman like Jim, and he doesn't have a 10 year contact list like Jim, so how does George end up doing? I am sure you already know the answer...he talks to his two buddies at the bar who tell him he's an idiot for signing up for a pyramid scheme and George starts hiding from Jim at work so he doesn't have to tell him he wants out of the business.

My example is totally fictional, but I am sure that you can relate. Can't you? I know that I can...and here is where our beloved MLM industry drops the ball with duplication, THEY TELL US TO DUPLICATE THAT WHICH ISN'T DUPLICATABLE. Systems are duplicatable, however telling someone to build a list of friends and family and they will succeed isn't duplicatable. So I want to introduce you to a concept that a friend of mine coined...

"Simplified Duplication"

Devon Brown coined the phrase and it is what we are actually after, keeping duplication simple. The idea is to simplify the duplication process and reserve it to that which can be done by everyone. It is designed around producing a system that provides the same results for people, no matter what their life experience, sales ability, contacts, friends and family, or any other variable that we can't count on. If you intend on building a giant MLM business, which if you are reading this I know you are, than you must have systems that are duplicatable. Let's try that example again, except this time with simplified duplication at work...

Jim is a successful car salesman and has been in the business for 10 years and has a huge book of clients that he keeps in touch with. Jim decides to build his MLM business and he begins introducing his warm market contacts and some cold market contacts(people that respond to his marketing system) to the Agent Triple S system he designed. He signs up George through this process and George likes the company as well. Jim shows George how using this system he can introduce his friends and family, as well as some marketing material that allows him to find others that are interested and George goes to work. Both of George's bar buddies laugh at him and tell him to get out now.

George decides to invest a little money and time consistently to market his business. Two years later he has left the janatorial position, and both of his friends are now wanting to join the business because they see George enjoying his path to MLM millionaire.

Sure the story is a goofy example, but see the power of simplified duplication at work. Rather than relying on George becoming another Jim through duplication, all Jim needed to do is rely on George using the same systems that Jim did, and George was able to have the same success even though he was a completely different person with different skill sets. So no matter what your company, product, or comp plan, you must find a way to systemize the business building so that it truly becomes an example of simplified duplication, and watch your business take off!
About the Author
Jonathan Cronstedt, The MLM Millionaire Maker, is a serial entrepreneur, MLM Mega Success, and expert coach. Claim Your FREE 9 Part Mini-Course . Making Millionaires International, provides cutting edge tools, training, and mentoring. MMI is the premier resource for MLM success.
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