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Squeeze Pages Are Necessary For An Effective List Building Strategy

Bob Withers
Jun 14, 2008
Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers. Squeeze Pages are often used in conjunction with an email auto responder to begin delivering information as soon as the visitor confirms their email address. They are a vital tool for online marketing.

Squeeze pages are actually intended to be able to gather the email addresses of people who are interested in a certain product or service and to get their consent as well. They are considered by some as the single most powerful list building strategy ever devised and are designed to maximize the effectiveness of your online advertising.

Squeeze pages are also known as "lead capture pages" or sometimes just "capture pages" or "landing pages". Squeeze pages are very affective and can be used in many different ways. They are one of the most important components of a successful internet business.

To ease consumer concerns, experienced online businesses create Squeeze Pages that detail what the subscriber will be receiving and the businesses privacy standards. Businesses that responsibly use Squeeze Pages have experienced substantial boosts in the visitor-to-subscriber conversion rates.

As a general rule, Internet Marketers try to keep the content on their Squeeze Pages to a minimum. Navigation and hyper links are almost always absent from typical squeeze pages because you don't want to encourage the visitor to click away from the page. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.

New technology has also led to adding voice or video to Squeeze Pages in an effort to capture the visitor's attention. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search rankings. Squeeze pages also often use incentives, such as free reports, internet marketing mini-courses, or web-based tools, to get visitors to enter their email addresses.

Some other advantages of Squeeze Pages are: if you use dedicated addresses for your pages, you won't have to worry about checking your links or making sure that multiple pages compliment each other visually. Squeeze pages are easy to optimize because of the long copy style and the amount of explanation you will need to use to convince visitors to opt in to your list.

Once you have selected your keywords, you can quickly write copy for your squeeze pages around your keywords, without having to check the keyword density for multiple pages. And squeeze pages allow you to easily segment different product groups you may have available on your main website.

You can use squeeze pages to put your visitors in the correct mind set to be receptive to product offers, and once they have subscribed to your list, you can use email marketing to further persuade your prospects to buy certain products. After the sale, you can introduce them to other products on your website, or direct them to new squeeze pages to promote different products.

Squeeze pages are created with only one aim, to capture visitors and convert them to subscribers. Doorway Pages, Landing Pages or Squeeze Pages are some of the most dollar generating pages that you can build.

Squeeze pages are very effective tools if they are used correctly and should be the foundation of your list building efforts. Your list will generate profits for years to come and it's for this reason a lot of thought and consideration should go into its construction before adding it to your website.
About the Author
Bob Withers is a professional sales and marketing person with over twenty years experience. He has also turned his sights on internet and affiliate marketing to apply his trade. If you want to get in touch with Bob please visit:
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