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Gift Baskets: A Fabulous Idea For A Home-Based Business

Jun 14, 2008
Starting your own home-based business carries with it lots of pros and cons. Some people are just not meant for the risk and social isolation that often comes with a home-based business. Others, moms with young children or those looking for a second income, may find it the perfect set up. For those looking to take advantage of the benefits, few businesses can compare with gift baskets.

Gift baskets are now a billion dollar business. Thousands have made a good income from their creativity and drive. Corporate marketing departments often look for things to provide customers on special occasions. Everyone is looking for that unique item that will please a friend or family member.

However, you may be wondering how you can get started. Well, first of all you will need to start out by learning a bit about gift baskets and the business as well.

Basically, gift baskets are interestingly packaged containers full of - you guessed it - gifts. Any small items can be used to fill a gift basket - bath accessories, jewelry, stuffed toys, food or wine, to name but a few of the hundreds of things that can be used. Some other matters, however, should be kept in mind before launching a gift basket home-based business.

Artistic talents are a vital part of success in the gift baskets home business. Everyone has a spark of creativity within them, but some are better able to translate ideas into reality. Get people working for you who know how to channel their creative skills and apply their talents to a saleable product.

But having a home-based business that specializes in gift baskets requires more than artistic flair. It demands some hard-headed practical skills as well. Marketing is one of the key abilities that often makes the difference between success and failure. You can have the best product in the world, but if no one knows about it then it will just sit on the shelf.

Some accounting skills are helpful, but most software these days is relatively inexpensive and very easy to use. Still, having the discipline to use it is important. You have to track inventory, costs, expenses, and - hopefully - sales. It's a little more complicated than just balancing a checkbook, which is a challenge for some. If you can get any help you might need, great.

Having some computer skills is definitely great as well. Much of the advertising and marketing that you'll be doing will probably be done online. While some radio advertisements, flyers, and of course word of mouth can help, one of the best ways to get word of your business out there it to market online, especially in the beginning. So, it is a great idea to know how to use a computer and knowing how to create your own website and maintain it can be a huge help to you as well.

There will be many other people who will also be dabbling in a gift baskets home business. You'll also have to study the market and find out what your competitors are offering and how they are doing. Pricing will have to be structured in relation to the other players in the market. Don't make the mistake of charging excessive rates for your gift baskets, no matter how special and fancy they are - people will not buy if they think your products are too expensive.
About the Author
Kim Allarie is publisher of Kim's Gift Basket Blog at http://www.kims-basket-blog.com, where you'll find lots of gift basket ideas for all those meaningful events throughout the year.
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