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Three Effective Traffic Tactics For Veteran And Newbie Marketers

Jun 15, 2008
Generating quality traffic to your website is probably the most difficult task for every online marketer. Without quality traffic, you won't make any sales, and no sales means no profits, and profits are the reason we work on our computers every day (at least it's the reason why I work on my computer everyday!).

You can get traffic by writing articles and submitting them to article directories. The directories allow you to add a resource box to each article, and in the resource box you place links to your website or blog. The very nature of article writing is viral; any webmaster can re-publish your article on their site as long as they keep your links intact.

If you write informative, easy to read articles, you will develop a following and your articles will be widely distributed across the web. You will get free inbound links, and you will get them indefinitely!

Another benefit to article writing is anchor text. Within your resource box, you should use anchor keywords for each link. Every time someone republishes your article, you will not only acquire free back links, but you will get a virtual vote for your website under the exact keyword phrase of your choice.

If you use "marketing advice" in your keywords, then the search engines will count those links as votes for your website in the search result. If someone performs a search for "marketing advice", they will inevitably find your website because you have keyword-rich links pointing to your site.

Blog commenting is another popular form of getting traffic. Perform a search for blogs that relate to your website and then comment on the author's posts. This is very simple and will accomplish two things for you: establish keywords for your website, and will draw direct traffic from the blog itself when readers read your comment and click on your link. Word of caution: spamming irrelevant comments will make people mad! Don't do it. Make sure every comment you post is relevant to the blog and the author's post.

Adwords is an effective but potentially expensive method of acquiring targeted traffic to your site. Before you setup an account with Google, make sure you find an online coupon. Usually you can find a coupon that offers free $50 or $100 in clicks. Use it to open your account and then follow their online tutorial. You will be able to create text ads that will be displayed whenever someone enters a specific search phrase (you choose the phrases).

Adwords is an easy and direct method to getting highly targeted traffic, but it can be expensive as some keywords can cost anywhere from $5 to $50 per click. You really need to have an effective landing page that can successfully convert visitors before you start buying traffic from Adwords.

Another method that is used by only the savviest marketers is viral distribution through torrent sites. Here's how you do it: make a PDF ebook that is loaded with free information about your topic. Inside the ebook make sure you provide direct links to your website and encourage readers to visit your site for even more free information. Then, upload the torrent.

The trick with torrent uploads is to use the right keywords in the title of your torrent. Search engines will place your torrent listing at the top of the search results, and you will gain immediate exposure from two sources: torrent users and people who don't even know what a torrent is! Make sure you post your website address in the comments section of your torrent upload (this allows non-torrent users to find your site without having to learn how to use torrents).

Those are a few methods for getting traffic to your website. Remember, the ultimate goal online is to make money, and without targeted traffic, you won't make a dime!
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