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Tell A Friend - Speading The Word About Your Web-Site

Jun 17, 2008
To tell a friend about a product or service you enjoy is to provide your exclusive endorsement. The fact your enthusiasm for any brand or company has germinated into a conversation topic is enough to show the sincerity of your appreciation. Much the same way word of mouth can spread amongst your circle of family and friends, your web site can be sent to thousands of people through an effective, well-implemented tell a friend feature.

In most cases, a link to your tell a friend feature will provide satisfactory results. Placing it in an area where the maximum number of web site visitors can see it will warrant the greatest results possible. Once the link is clicked, a quick and easy to use method for e-mailing or instant messaging the visitors friend should be revealed. The information required to send the recommendation should be as minimized as possible in order to ensure your visitor is not intimidated by the process.

If you possess the expertise or can invest in the necessary web-design services, AJAX enabled features allow users to tell friends about products, services, and web sites without leaving your web site. Similar to the comments areas featured on the popular video sharing site, YouTube, AJAX enabled tell-a-friend features allow the user to enter their friends contact information, send it, and receive a confirmation message without exiting your web site. This can vastly improve the immersive experience and brand recognition generated by your web site.

Once your tell-a-friend feature is installed, you should be patient as you wait for the generation of new traffic. In addition, ensure your existing marketing efforts are generating sufficient entry traffic to cause a residual effect through your new feature. Without an existing base of web site users, your tell-a-friend feature will more than likely not produce the additional traffic you seek.

As a webmaster you know that it would be a huge thing if you could get each and every visitor to 'tell a friend' about your web-site. I would signify that for every 'told friend' you would be getting a visitor for FREE, better than that, one that had been 'pre-sold' because their friend had pre-sold or recommended your site.

A tell-a-friend feature is one of the most effective means for marketing your web site and generating new site traffic. Taking advantage of every potential stream for new network traffic can result in additional exposure and revenue. Do not hesitate to build, institute, and take advantage of a tell a friend feature on your web site.
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