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How to Reduce the Number of Refund Requests You Receive From Your Paid E-Books

Jun 18, 2008
Are you creating and selling your own information products on the internet? No matter in what niche you are, selling e-books online is one of the most profitable way to build a business on the internet. However, selling digital products (e-books), will sooner or later put you at risk of getting refund requests.

Everyone nowadays offers refund requests on their e-books, primarily because of the fact that most online shoppers have come to distrust e-books so much that it is really necessary in order to get some people to buy. There are a number of people that will simply not make a purchase unless refund requests are allowed within a certain time frame and that is exactly why refund policies are now required additions for most online e-book sales pitches.

While this is certainly a good tool for you to get some business going, at the same time it can also be annoying to have to deal with refund requests for the e-books that you sell. This is why many people have embarked on different methods to use in order to reduce the amount of refund requests. Assuming that you have already accepted that there are a certain number of people that are going to ask for refunds no matter what you do and also assuming that you are not interested in trying to cheat your customers through ambiguous language (not a good idea for anyone that values their online reputation) in the refund agreement, here are some things that you can try in order to reduce the number of refund you are getting when selling e-books online.

The first thing that you can do is to increase the length of time that people have to ask for a refund. While this might seem counter-intuitive, think about what you would do with more time. Chances are you'd put off full tests on the book, knowing that you have a longer period of time to actually test out the information to see if it is something that you would like to keep. Giving people more time by their very nature usually makes them procrastinate and that can end up in more people potentially missing the deadline for a refund, as counter-intuitive as that might seem. And if that doesn't end up happening, you can always move the deadline back to where it was originally.

Another thing that you can do is force your clients to give you an honest reason for their refund. While many online marketers don't like doing this (i.e. they want a "no questions asked" refund policy in place for their products), it can be very valuable to you, especially if you end up sending a complimentary updated copy of the e-book to the people in exchange for them telling you what made them return it. Over time, you'll make changes to your e-book to reflect the complaints that people have about it and that in turn should reduce the number of refund requests you get.

To Your Success!
About the Author
Do you want to learn more about Internet Marketing? I have just completed my brand new guide to Search Engine Marketing Success: ''How To Consistently Drive Thousands Of Targeted Visitors Every Day With Search Engine Optimization''. Download it free here: Search Engine Optimization Success. Affordable Search Engine Optimization Services.com Serge Daudelin is a Search Engine Optimization specialist and consultant who has written over 300 articles in print and 5 published ebooks.
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