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Profit Is The Applause You Get For Taking Care Of Your Customers

Jun 18, 2008
In the latest book from Ken Blanchard's "The One Minute..." series called 'The One Minute Entrepreneur - The Secret to Creating and Sustaining a Successful Business' he gives an interesting definition.

"Profit is the applause you get for taking care of your customers and creating a motivational environment for your people"

If you look after your customers they will come back to buy again and if you motivate your team, they will help you build your business.

When was the last time you reviewed at what are doing to look after your customers and team?

Business is, in essence, about relationship building and the profit you make is the fruit of that relationship.

It's a bit like people you might have gone to school with. How many of them are you still in contact with? If I look back to all those years ago, I'm only still in touch with a handful of the people I went to school with.

For the people that I'm still in contact with, we have a great relationship. Since we are all busy nowadays, we might not see each other that often but we email lots and we chat regularly on the phone. I know what's happening in their families, they know about mine, and we still value each other greatly as friends.

But if I was to bump into anyone else that I went to school with in the supermarket, I'm sad to say its now been so long that I'm not sure if I would recognise them.

I bet if we did met in the supermarket, we'd end up going for a coffee and having a good long chat. I bet they are still the same wonderful people that I knew in school. However until that day when we might meet up randomly or re-discover each other on Facebook somehow and rekindle that friendship, I don't count them among my closest friends.

Whether it's personal relationships, or business ones, if you don't stay in touch you lose that feeling of closeness. But if you do stay in touch the relationship stays strong.

The same goes for both clients and your team.

If you want to build a strong relationship with your clients where they would never even think of going to someone else or missing their appointment, then you need to nurture this and allow it to flourish through regular contact.

Send an email, do a newsletter, make a phone call. Reach out, make the effort and it will be rewarded.

For a team that supports you all the way - that will do everything to help you success - you need to look after them. Make them feel supported, cared for and most of all, trusted, and they will help you move your business forward.

Most people genuinely want to be successful. Very few ever try to fail. If anyone in your team isn't doing very well, perhaps look at it a different way and ask why. Do they have the environment and help they need to be a success? What else could help? How are they feeling inside when they come to work?

And if you are the only person on your team, this includes looking after yourself. If you are the only one building your business, its even more important that you feel supported. Take a moment out when you need it. Surround yourself with family and friends that really care and who look forward to hearing how your day was. Do what you need the most to keep yourself motivated and energised.
About the Author
Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com.
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