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Inventive Applications For Digital Signage

Jun 19, 2008
For years, businesses and organizations have relied upon static media to communicate messages. They've used signs to alert shoppers to new items. They've employed billboards to inform consumers of upcoming sales. But, it's expensive to do these things. Each new message requires an investment in the design, preparation and creation of the signs. Plus, rolling out new advertising campaigns takes time.

Digital signage promises to replace static signs as an organization's default method of communicating with the public. By using a creative blend of video, audio and text, digital signs can be deployed to produce an interactive connection between any organization and its target audience. Museums, malls, public transit organizations and retail stores can implement digital signage for a variety of purposes. They can create and distribute new messages quickly. They can provide a robust environment that enables people to find the information they need instantly. Below, you'll discover a few inventive ways that digital signage is being used to build a connection with users that was once impossible.

Creating Interactive Maps

In the past, maps provided direction. A static picture of the surrounding area guided those unfamiliar with the territory. Static maps were also used to illustrate historical events such as the rise and spread of the Roman Empire. Today, digital signage is used to create interactive maps. These maps allow more flexibility. For example, tourists can chart their plans more easily. Schools and museums can teach others about changes in the planet's topography over thousands of years. Hospitals and airports can provide direction for their patients and customers. Interactive maps open a world of opportunity for organizations to provide their audience with a new level of self-sufficiency.

Leveraging Interactive Menus

Static menus are limited in their scope. They can't offer the flexibility required for today's fast-moving environment. People need information quickly. Often, static menus aren't able to provide a broad base from which specific data can be retrieved. Digital signage, on the other hand, can use interactive menus to provide a foundation of data that is more comprehensive. When designed properly, these menus can be used to deliver information intuitively and quickly to people.

Digital Signage Information Centers

Any facility that receives a large amount of foot traffic can use digital signage to deliver timely information to passers-by. Doing so has 2 benefits. First, it allows visitors to receive the help they need without consulting another person. This saves valuable time. Second, digital signs can dramatically lower an organization's expenses. By creating information centers, a business or organization can avoid the cost of hiring staff. For example, a kiosk at your local postal office can provide details about all of the services provided by that office. Using an employee to deliver those details isn't necessary.

Planning To Use Digital Signage

When used creatively, digital signage can offer a powerful solution for any organization that needs to communicate with its audience. While a single digital sign can be used to create an interactive map, menu, or information center, robust software can be deployed to leverage this interactivity across a network of digital signs. A business with hundreds of outlets can use digital signage to deliver information about new products instantly. Large universities can communicate quickly with students across a network of digital signs on campus.

Digital signage provides opportunities for communication and interactivity that wasn't possible years ago. As businesses strive to lower costs, increase efficiency and deliver time-sensitive information to their audience, they'll continue to look for creative solutions. Digital signs and the technology that controls them can provide that solution.
About the Author
Four Winds Interactive is a leading provider of digital signage software and signage networks.
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