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Hyundai: Higher and Higher Quality

Jun 19, 2008
The car industry is jam packed with tough competitors. Staying ahead of the pack is a near impossible job. At Hyundai they ensure their own success by continuously improving their already high quality product.

Hyundai's Alabama plant is one example of their dedication to constantly improving quality. They created one of the most state of the art automotive assembly plants in the industry. It has been recognized as one of the automotive plants with the highest operating standards in the world.

Hyundai's Alabama plant produces the Hyundai Sonata and the Hyundai Santa Fe for the American market. Over 250 welding robots handle the assembly with additional robots in place to check the work of the first. All the robots are equipped with intricate optical sensors that enable them to create tight welds and minimize panel gaps. Immediately following assembly each and every vehicle produced at the Alabama plant benefits from a road test.

So don't attempt to find a Hyundai Sonata or Hyundai Santa Fe with a zeroed out odometer. If you find one, there's something strange going on because every vehicle leaves the Alabama plant with 2.3 miles on the odometer. Immediately after coming off the assembly line, every vehicle is taken for a road test on Hyundai's special test track. All this ensures that everything on new Hyundai models is working as intended; no unexplainable rattles or unidentifiable squeaks.

Cars on the new car lot that have "special" sounds and noises or that have little quirks that set them apart (like a gear shift that sticks in reverse) usually end up on the lot a lot longer than any of the others! And it's not surprising. Nobody wants to pay good money for a car that is less than perfect! Hyundai knows this. It is the entire reason they have implemented quality measure after quality measure to avoid every anomaly, no matter how small. When a Hyundai reaches the dealer's lot it's because it's in perfect order and ready to drive off the lot with the consumer's full confidence.

An intention to improve quality of the product and increase customer satisfaction is admirable. But at Hyundai the intentions are followed by relevant and thorough action. Hyundai even conducts appropriate surveys to garner the information they need to improve their methods as they adjust to changing times. But when it comes right down to it; the public appreciates Hyundai's dedication to improvement even when they're at the top of their game. We all want the very best product imaginable and Hyundai is doing their best to provide it!
About the Author
Shopping for a car can be overwhelming, but with the the Hyundai you know you're getting a quality product. Purchasing logistics expert, Jana Kingman, recommends that you never walk away from a lot without test driving a vehicle becaue nobody else's experience can make up for a lack of first hand experience! Drop by Arizona's Hyundai of Tempe and take a test drive today!
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