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OVERTURE Should Be Utilized to Drive Targeted Traffic to Your Website

Jun 19, 2008
In a business like online affiliate marketing, zero traffic to your site means zero sales. This is why many affiliates or webmasters end up spending large amounts of money, so that they can get top search engine rankings. After marketing items or services on your website, it essential for you to have additional visitors, which then create prospective customers to purchase your products. This is a basic tenet that you must hold if you want your online marketing to succeed. You need to start, and even though it might be rough along the way, you can still succeed after making some mistakes.

It is a general agreement that the key to being successful in an affiliate marketing business lies within obtaining substantial amounts of highly targeted traffic. If you're promoting or reselling products or services online, this method has been demonstrated to be effective. Successful affiliate marketers often utilize a highly effective tactic called paying for performance. This way, you are only spending your money on things that benefit you, like extra sales and revenue.

Think about this practical example. Paying commissions to salespeople who sell and perform well is important. When a new sale is made, you pay for their performance. This strategy results in a real profit to you, as you can readily compute the expenditure you will incur for every new sale you have made. Every cent you spend will have come from a sale or will spawn a sale in the future, which prevents any profits from being spent on marketing.

One of the well recognized and most efficient methods for securing sales within the affiliate marketing business is bringing targeted traffic to your web site, and converting them to sales through the use of "Pay-Per-Click" Search Engines (PPCSEs).

Overture says that it is the best pay-per-click search engine online. It is the leading resource in the world for Pay-For-Performance search on the internet. And what's even more alluring about OVERTURE? Advertising in OVERTURE Premium Listings guarantees that your site will appear in all of the leading U.S. search engines like Yahoo, MSN, Google, InfoSpace, AltaVista, Lycos and the Open Directory Project. Also, you can attain the benefit of reaching more than 80% of active Internet users.

PPCSEs like OVERTURE can generate impressive sales because they allow you to pay for performance by supplying targeted traffic to your niche. This translates into site visitors who are looking for the exact thing that you are selling. OVERTURE'S success lies in its ability to steer key traffic to your website by putting forward keywords that are associated to the items you are offering or selling. The more focused the keyword is, the better your results, and the less you will spend for a new sale.

What OVERTURE does is drive targeted traffic to you by keeping you away from the general keywords that are very common (usually the most expensive), and by casting a wider net for focused keywords that are more targeted, which improves your ROI (return on investment). Utilizing Overture to gain traffic specially aimed at your website will only help you attract customers. It's a "win-win" scenario.

This is because OVERTURE'S business model lets your visitors respond, and do you know what happens when your visitors respond? You have the opportunity to cultivate lifelong buyers, who will purchase your product repeatedly, and keep coming back if they're satisfied. A one time sale does not create a successful online business. You need repeated sales to loyal customers in order to be a successful online business. You can only gain this level of success through PPCSEs such as OVERTURE, which get response from your site visitors. After you have these types of visitors, you will be able market to them in a constant manner.

Another great tactic that OVERTURE utilizes in order to achieve targeted traffic, is to have a "Back-Up Response" for those who "almost bought" your product on the first visit. To be successful at this, you must advertise to them several times, or until you make them a customer. Offer them something in return for their permission to advertise to them via email. Here are a few successful back-up responses: free email newsletter, free catalog, promotions with a chances to win merchandise.

Valuable customer discounts, seasonal and special offers (especially to your repeat customers) will certainly be great incentives that will draw loyal patrons to your site. Let me be clear, the aforementioned strategies are key to developing a strong trust-based relationship with your customers. In addition to creating a loyal customer base, they can also result in referrals to your site.

To recap, one of the most successful and safe marketing strategies that any businessman can utilize, particularly for those involved with online marketing, is the tactic of only paying for performance. The use of Pay-Per-Click Search Engines, such as OVERTURE, is one of the most prolific online strategies available to generate more sales by enabling you to attract targeted traffic to your website and thus converting those visits to sales.
About the Author
This is another in the series from Cliff Quinn. You can get a FREE Ebook from http://www.cliffquinn.com/blog and view other Published Articles at http://EzineArticles.com/?expert=Cliff_Quinn
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