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Why Branded Keyrings Will Raise Your Corporate Profile

Jun 19, 2008
Keyrings are items that consumers tend to love because they fill an everyday need. No matter how many pairs of keys are in the household, there seems to always be room for more personalised keyrings, especially if they are customised and upscale. Next time you are considering promotional options to brand your business, consider key rings. Promotional keyrings are one of the most popular and long standing items of promo merchandise available, simply because they are effective, and very good value for money. They make excellent corporate gifts, employee gifts and are effective as trade show give aways. There are an incredibly wide variety of promotional keyrings available, to suit every budget and style. From contemporary engraved metal keyrings, through to more standard cheap plastic keyrings, they can fill a role as either a low cost corporate gift or simply as a promotional giveaway. There are even environmentally friendly key rings available, made from recycled or biodegradable plastic, sustainable bamboo or even recycled from recycled Printed Circuit Boards - for those IT-related marketing activities.

Corporate Gifts

Every year it seems like a struggle for some companies to come up with an upscale, unique corporate gift item for their top clients. With so many choices available, it can be challenging to consider which will be the most effective branding tool for your organisation. Key rings have long been considered a popular promotional item, especially if they are made out of a high quality material. Consider how many car companies use logo keyrings to help raise the visibility of their brand. Next time you are considering purchasing a new corporate promotional gift item, leverage key rings that have been customised with your brand image, company name or corporate message. Your organisation's profile will be instantly raised as keyrings have a high volume of visibility by the consumer market.

Employee Gifts

If you are in search of a promotional strategy that will serve as both a gift for employees and a branding tool, consider branded key rings. Keyrings are something that everyone likes and that get a high amount of visibility and use. Corporate branding does not only occur with direct consumer efforts, but can also occur with indirect efforts such as simple brand presence and recognition. By having a large majority of your employees carrying a promotional keychain, your brand image will be immediately raised on a daily basis.

Trade Show Promotional Items

Next time you are searching for a trade show give away, consider branded keyrings. Key holders are something that everyone always seems to love and in a typical household, there is the need for multiple keyrings. For your next trade show event, consider having personalised keyrings made to brand your organisation. You can brand the keyring with your corporate logo, brand image or message. You will instantly see their popularity among the consumers at the trade show event, working to raise your corporate profile.

Keyrings make an excellent tool for branding your organisation or company, giving it additional exposure in the consumer marketplace.
About the Author
Miles Lovegrove is director of Fluid Branding, the UK's largest supplier of Promotional Keyrings and Branded Items. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com
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