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Tell A Friend - Why Telling A Friend Is One Of The Best Internet Marketing Strategies

Jun 19, 2008
To tell a friend about a product or service you enjoy is to provide your exclusive approval. The fact your enthusiasm for any brand or company has germinated into a conversation topic is enough to show the sincerity of your appreciation. Much the same way word of mouth can spread amongst your circle of family and friends, your web site can be sent to thousands of people through an effective, well-implemented "tell a friend" feature.

In most cases, a link to your "tell a friend" feature will provide satisfactory results. Placing it in an area where the maximum number of web site visitors can see it will warrant the greatest results possible. Once the link is clicked, a quick and easy to use method for e-mailing or instant messaging the visitors friend should be revealed. The information required to send the recommendation should be as minimized as possible in order to ensure your visitor is not intimidated by the process.

If you possess the expertise or can invest in the necessary web-design services, "AJAX" enabled features allow users to tell friends about products, services, and web sites without leaving your web site. Similar to the comments areas featured on the popular video sharing site, YouTube, AJAX enabled tell-a-friend features allow the user to enter their friends contact information, send it, and receive a confirmation message without exiting your web site. This can vastly improve the immersive experience and brand recognition generated by your web site.

Once your tell-a-friend feature is installed, you should be patient as you wait for the generation of new traffic. In addition, ensure your existing marketing efforts are generating sufficient entry traffic to cause a residual effect through your new feature. Without an existing base of web site users, your tell-a-friend feature will more than likely not produce the additional traffic you seek.

A tell-a-friend feature is one of the most effective means for marketing your web site and generating new site traffic. Taking advantage of every potential stream for new network traffic can result in additional exposure and revenue. Do not hesitate to build, institute, and take advantage of a tell a friend feature on your web site.

As a webmaster you know that it would be a great thing if you could get every visitor to 'tell a friend' about your web-site. Basically it would mean that for every 'told friend' you would be getting a FREE visitor, even better, one that had been 'pre-sold' to a certain degree, because their friend had recommended, or pre-sold, your site.

Especially if you can find a tell a friend application that is simple to install and actively encourages the telling of 'many' friends
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