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Internet Marketing - Some Home Truths

Jun 19, 2008
If you market on the Internet, or are thinking about marketing on the Internet, then there are a few home truths then you need to know about....

THE GAME WILL KEEP ON CHANGING

For a couple of main reasons, the game will keep on changing. Get used to it. Google will keep changing it's ranking algorithm continually. One, to keep the scammers at bay. Two, to protect their Adwords revenue. They know that if their algorithm becomes too easy to crack, TOO permament, then BILLIONS of dollars will be switched from PPC (Spent with Google) to Search Engine Optimisation experts (Spent with other people).

GOOGLE IS THE ONLY GAME IN TOWN (For Now)

Google controls around 60% of the search market. If you don't have a presence with Google then you have lost the lion's share of the market. They also have such market domination that they make you sign 'agreements' like 'Google reserves the right to do anything it wants and you can't do anything about it' (or words to that effect). They don't really care what happens to their customers, they are just looking after Google Inc. Get used to it.

INTERNET MARKETING INFORMATION IS LIKE FRESH FRUIT

The market is changing that quickly, internet marketing information gets old very quickly. Sure, there are some pieces of advice that will stay ripe for years to come (build a list for example), but a lot has a shelf life of literally months. Buyer beware. Do not buy mouldy bananas.

PEOPLE DO NOT SHARE THEIR RECIPE FOR GOLD FOR $47

They might share a lot of valid, solid information, but they will not share the recipe for gold with you for $47.00!! If the claims people make sound unrealistic, or sound too good to be true, then they probably are. (Please note that any recommendations I make on this site means I have purchased and tested the product and found the product to be worth it's money. Read the product review on Alvin Phangs Atomic Blogging, for example).

Do not purchase Internet Marketing products based on any earnings claim, as you will find them to be, in the main, wildly exaggerated.

You will also find that the time or resources needed to achieve such results are quietly underestimated. Instead, value the purchase based on YOUR time. How long would it take you to find the equivalent information for free? How much will it cost YOU if you follow the wrong information? If you don't have the right blueprint to follow?

Finally, there is a LOT to learn and you can very quickly become distracted, darting from this place to that in the search for the holy grail. My advice is to focus on just one aspect of Internet Marketing (list building for example), conquer that and then move on.

Other pieces of advice include: Keep your focus. Be determined. Do not accept failure. Read only the latest information, preferably a source that is updated DAILY. Be accepting of change. Change is inherent with Internet Marketing, so. Get used to it.
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