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12 Top Traffic Conversion Secrets

Jun 20, 2008
Well, it is if you pay attention to the details. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:

1) Refine your Unique Selling Proposition (USP). What makes your product different, special, better or more desirable? That's the USP. Now get the answer to that question down to one or two concise sentences. People want to know how your product will benefit them.

2) Sound friendly, not slick. Your sales copy needs to sound like one friend excited to tell another friend about a great buy. Avoid sounding like a high-pressure infomercial. People buy from those that they know and trust.

3)Ask for help. Give the viewers a reason to interact with you by asking for their opinion on a survey or product rating. You get useful information and keep them thinking about your product longer.

4) Simplify the offering. If you have three different products to sell, use three websites. Don't make the mistake of trying to offer too much at once. This might work for major retailers, but they already have a brand and a following. The harder you make it for your customers to navigate your site...the quicker they will click away from your site.

5) Leave some open space. Prepare a sales page that's easy to read with wide margins. You don't have to fill every inch. Leaving some white space helps the reader to better focus on the copy. Keep the paragraphs short and keep the character count around 60-70 per line.

6) Brag openly. If your product has a good rating or endorsements from satisfy buyers, then let them brag about the product for you. Testimonials are one of the best ways to sell your product or service. It gives you instant credibility and trust.

7) Cast with plenty of bait. In your sales letter and squeeze page, put out the 'bait' for your offer over and over. Don't skimp on bait. Better too many offers than not enough to convert that buyer who is still uncertain. But there again, don't have so much going on that it confuses people.

8) Find problems. Even after your sales page is complete, keep thinking about other problems that your product can solve. You might get a hint of new ways to promote your product by asking buyers how they use the product.

9) Use moderate highlighting. Yes, highlights draw visual attention but too many highlights or excessive colors frustrate online readers. Highlight a few words in a statement so that if they only read the highlighted words, they could understand the main point you're trying to get over.

10) Package deals are popular. After presenting your USP, sweeten the offer with a package including several free items as part of the 'Buy Now' deal. Limited time offers create a sense of urgency for the buyer to act. You can also use roller coaster pricing...have the price go up every sale or an allotted time period. This also creates a sense of urgency.

11) Ask for the order. An old principle of sales that must never be ignored - ask for the order, ask again then ask again. You can't ask too many times. Place an 'order now' link or button through out your sales copy.

12) Say 'Thank you.' Have a gracious, personal sounding, 'Thank you' email with the order confirmation. It never hurts to show good manners and buyer appreciation! You can also offer an 'unadvertised bonus' just for paying customers. Make sure it's full of value and the highest quality, and they will be eager to do business with you again and again.

Find out what keywords relating to your niche market that people are searching for, and you'll have eager customers ready to buy. High search counts - low competition - means higher profits for you!
About the Author
Ron Richardson is an online entrepreneur and consultant.
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