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5 Traffic Conversion Hot Buttons

Jun 20, 2008
Once you've told the product story, how do you get them to push that 'buy button' again? Here are some traffic conversion hot buttons to add to your site today:

1) Expose your competition's warts. You can expect popular products to attract competitors. Study the competition and find the weaknesses or differences that you can exploit. Do you deliver faster or offer discount shipping, give choice of downloads or CDs, gift wrap, ship internationally? Let buyers know what sets you apart from your competitors.

2) Go ahead - name drop! Find a celebrity to endorse your product. Not necessarily a movie star, just people who are known and respected in your niche market. Send your product out to niche superstars and ask for their honest review as well as permission to use the comments on your website. You benefit for the star power of the endorsers and get instant credibility and trust.

3) Prove it! Find research that advances your product in the marketplace. Even a basic study that shows 7 out of 10 people who regularly exercise are less likely to get prickly heat, might be linked loosely to your product. Make the connection reasonable. If there isn't any research, make your own by using results from an online survey or poll. People want to hear how your product is going to benefit them...ie save time, money, effort etc...Focus on your customers wants and needs.

4) Test yourself. Create three different pitches that play on your main product. Use each page for 10 days. At the end of the month, compare results. The pitch that captures the most buyers isn't always the one you like the most. Remember, it's about what clicks with the buyer - even if it isn't your favorite. Make sure to test and monitor your results to get an accurate measure of their successes.

5) Befriend to win. Make sure that your sales copy creates a connection with your buyer. You can make money with straight sales copy but you'll make more money when you build a relationship with buyers so you can promote to them over and over.

Let them into your life enough that they care about you and they will be more willing to invest in your products. You can set up a forum to discuss your niche interest or add short reviews from your buyers.

Feature a buyer with a photo and candid interview. When you give buyers reasons to drop by regularly, then you are developing a relationship. Needless to say, your 'special offer' email gets read when others are sent to the trash folder. Build a relationship and you will reap the benefits of higher profits for the future.
About the Author
Ron Richardson is an online entrepreneur and consultant.
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