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The Top 10 Internet Marketing Strategies

Jun 22, 2008
In order to be a successful Internet Marketer, there are ten Internet marketing strategies every marketer ought to be implementing into their business. Some you'll find more or less intriguing than others, but all ten are viable strategies for success...

1. Email Marketing

Publishing an email newsletter will keep you in regular contact with your subscribers. This will help you build a relationship with them and trust.

It doesn't have to be anything major. You can just offer tips and an article per each issue once a week or every other week.

2. Pay-per-Click Advertising

Pay-per-click allows you to drive traffic to your site immediately. You can start a campaign for a product and see how the market responds in just a few minutes!

This Internet Marketing strategy can be extremely costly if you're not careful to keep a close eye on your campaigns.

3. Article Marketing

Since the Internet will always be an excellent platform for research and knowledge, articles will always be in demand.

Promoting your business through your own articles is an incredible way to drive traffic to your site. People who go online are searching for information, and if you can provide quality information through writing articles, people will read them and want to know more about you.

4. Blogging

With your own blog you can post whatever you want to it on a regular basis, and allow your visitors to interact with a built-in comment tool. They can actually help you create content!

You can also integrate an RSS (Really Simple Syndication) feed, which will allow you to send updates from your blog to your readers automatically.

5. Podcasting

Since audio is more dynamic and capable of conveying emotions more effectively than text, you can get your message delivered in a more clear and concise way.

One of the biggest benefits of podcasting lies in the portability of it. Your visitors can take your audio content with them and listen to it at their convenience.

6. Video Marketing

Video is all the rage these days, and if you're not yet using it, you're missing out.

Youtube became one of the top 5 most visited web sites within a year of it's birth. It seems everyone wants to be a star, and everyone seems curious about the videos others are creating.

Google knows how powerful all this is - They bought YouTube for 1.6 billion in 2006. I believe video marketing is a powerful tool and every Internet Marketer ought to be using it!

7. Social Bookmarking

With so much content available on the web, it's impossible to sort through it all. The search engines try to manage it, but the space is limited to only ten results on the first page.

The idea behind social bookmarking is to get your visitors to vote for your content so other people who are interested in the same information can find it too. All this can result in more traffic to your site.

8. Social Networking

Social networking sites provide an excellent way for like-minded people to meet with each other online and share content.

Your online information will turn viral when it reaches the right people!

9. Affiliate Marketing

If you've created your own product, you can establish an affiliate program and invite others to join and share revenue after they make a sale or drive a lead your way.

Since no business can reach every potential customer, affiliate marketing is way for you to reach more customers with a team of salespeople around the world all promoting your product, and only paying them if they bring sales.

10. Search Engine Optimization

Search engine optimization, or SEO for short, is the process of tweaking your content and keywords in order to get quality ranking from the search engines.

Since it takes considerable time to position your web pages on top search engine listings, and the rules are always changing, I advise any Internet Marketer not to invest a whole lot of time in SEO these days. Some may disagree, but I think your time ought to be invested where you have more control.

Still, search engine optimization should not be ignored, just less priority given to it. If you're in the planning phase of building a site, you still want to integrate keyword research and optimization of your pages.


In this day and age, these ten Internet marketing strategies are the best ways to go about achieving success in your chosen niche. You'll find that you're probably more inclined to use some over the others, but give the others a try. You may find a new groove.
About the Author
Dan Brown is a successful Internet Marketer specializing in helping others succeed! Subscribe to his FREE "No-Hype" Internet Marketing Newsletter and get quality content you can learn from! Plus, you'll get some Very Special downloads...
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