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MyWirelessNews - How's Your Site Ranking On The Search Engines?

Jun 21, 2008
Search engines are the most important part of the experience of using the internet these days. A search engine is, more often than not, the way that people find websites and any other information they are searching for online. Why? Simple enough - it's the easiest, fastest way to find the information you're looking for online! MyWirelessNews requires that you know how all of this works and why you need to know it, here's the skinny on search engines.

A search engine has lots if what are called "spiders" or "crawlers" which wander the internet probing websites for their contents. When a site is submitted, spiders are sent there to examine the content. This information is sent to central point where it is indexed. If your site is linked to others, the spiders will do the same for these sites too. Every time your page is updated, it will be re-indexed the next time a spider hits your page again - which they will do periodically.

Search engines have another very important function; they decide the importance of any given site, as well as the sites to which it is linked. Each search engine has its own criteria for determining this ranking.

When you do a search for something online using a search engine; Google, for instance, the search engine doesn't actually give you results in real time, but from among the sites which it has ranked. Since each search engine ranks pages in a different way, you will get different results for the same search term using different engines. What you actually get is the results of their site rankings.

So as an online marketer, what does all this mean to you? Well, it means that understanding how search engines work is key to the health of your business. When someone searches, for instance, MyWirelessNews, they will generally look only at the first page of results. They may look at the second, but almost never the third page. The odds of anyone finding your page if it doesn't show up high in search engine rankings is slim.

Understanding keywords is so important to your business. You need to find relevant keywords which are searched for often but for which there is little competition (this will give you a better rate on these in a pay-per-click campaign). Used properly, you can use these words to get higher search engine rankings.

Being savvy about how search engines work can make all the difference to your online marketing business. Your site can be ranked on the first page of results, which is where it needs to be to thrive.
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There's more quality content written about this subject at MyWirelessNews. Trisha Frauenhofer strongly recommends this site MyWirelessNews as well.
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