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Your Restaurant Needs to Stand Apart From the Others

Jun 22, 2008
There are some common mistakes restaurant owner's make that you will want to avoid. These may be issues that you just haven't given much thought to. However, they can greatly influence the bottom line for your business. The happier your customers are, the more they are going to come back. They will also want to let others know about their great experiences at your restaurant.

Too many restaurant owner's focus on making the decor too elaborate. As a result it can appear to be cluttered. Your guests will like a simpler look in most instances, and it will allow them to focus on the overall atmosphere. They will be more concerned with how comfortable their chairs are then what you have placed on the walls for them to look at.

Some people are larger than others so a booth may not be the most comfortable location. I can remember going to a restaurant eight months pregnant and given a small booth to squeeze into instead of a table. Since there were several tables open I asked for one but it would have been nice if the choice had been offered.

Your staff should make sure they wipe down tables carefully so that they aren't sticky. This is really annoying when you end up sitting down and there is something stuck to the table. Even though your staff is likely very busy, they need to pay close attention to such details.

Customers will be expecting a friendly staff that can easily meet their needs. Your employees are there to represent your restaurant so make sure they are comfortable interacting with people. Those that are too shy may come across as not enjoying what they are doing. Make sure your staff understands the reasons why they need to genuinely welcome guests to the restaurant.

Your staff also needs to continually check on customers and see what they need. Asking questions such as can I bring you more napkins or would you like more to drink are very well received. It allows the customer to feel like their needs are being taken into consideration the entire time they are in your restaurant. Having to ask for such items over and over again brings down the view customers have of your business.

Don't forget to take some time to focus on the quality of the bathrooms you offer. Guests will expect them to be stocked with the items they need including soap, toilet paper, and paper towels. Try to get an employee to check them over on an hourly basis. This way you can take care of any issues that may be found in there.

If you are in the restaurant business, then chances are you offer some great tasting food. You will also have plenty of competition so to get customers to prefer your location you need to take care of some of these small details. They won't take up too much time and they won't cost you very much to implement. However, they can significantly improve your profits for your restaurant.
About the Author
Patricia Farnham has a wealth of experience in the restaurant industry. Check out her website to some valuable veteran insights, warnings and advice on buying a restaurant.
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