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Search Engine Optimization & Marketing

Jun 24, 2008
By definition Search Engine Optimization or SEO for short is the process of improving incoming traffic to a website from Search Engines. This can either be done naturally or organically. Most people will tell you that Search Engine Optimization is the KEY to building a great website, and honestly I have to agree. You can have the best products, the best website, or the best tools, but nothing beats having a website or web page that is optimized. Optimization has mainly to do with targeted keywords on a website. The better your keywords are the higher your ranks will be thus the more people will find your site when searching on a site like Google or Yahoo. Of course the keywords should be relevant to content on your site. For example if you have a website about cars, then you would want to include keywords about cars. Also be sure you have a clear and concise idea of what your site is about, putting a good keyword filled title will also bring people and search engines to your site. Don't over do it though, let everything flow naturally.

Another large part of Search Engine Optimization is building your site so that its user friendly, this includes link building, rich content, and "clean" coding. There an age old adage I like to follow when making a website or writing in my business blog, and that is "content is king." If you write good posts or blogs or put good information on a website, people will start flocking to your site more and more often. The main reason for this is the words your using aka the keywords. Again, don't force it, if you force it and make it look like your writing just to get traffic people will more often than not, be turned off by this. Write about something you have a passion for, something that comes to you easily. Remember with better content comes higher ranks which will bring more people to your site. A few other ways to market your websites through Search Engine Marketing or SEM are included below:

Write a small description about your web page including some relevant keywords, through Meta Tagging.

If your site allows "tagging" when writing a blog or post, add a few relevant keywords about that particular blog.

Make sure your navigation system is user friendly.

Submit your website to several different search engines by using the "Submit Url" option. With Google it usually takes anywhere from a few weeks to a few months for them to actually add your site, but in the end it will be worth it. Theres a multitude of engines out there, take your pick, or pick them all.

Lastly, Promote! Promote! Promote! Theres a billion different ways to promote your website online through ads, classified sections, Adwords, bulletins, groups, links, etc. The tips above were just a few key ways to bring more people to your site and to optimize it.
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This author is the proud owner of http://www.searchenginemarketingpro.biz.
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