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Diversify Your Search Engine Optimization Strategies

Jun 24, 2008
Diversity is important for reaching a broad cross-segment of multiple markets. Just as people are multi-faceted, it stands to reason that through context a person who likes reggae music, is also someone partial to tropical islands, would be more susceptible to an offer to travel to an island getaway.

By combining the psychographic and demographic profiles of your target audience, you can carefully craft related content on your own site or on others sites to promote your brand.

Electing the Right Landing Page:

It is important to understand context in marketing and moreover understand the psychographic profile of your target market. By breaking the mold and seeing beyond the keywords and peering into the psyche of the target audience, this process can lend itself to leveraging multiple related markets and funnel additional revenue streams to your business model.

The first step is to remove the blinders when it comes to selecting keywords and positioning your landing pages for the greatest appeal. Seeing beyond the keywords allows you to embrace the market.

A landing page (a page designed for 3-5 keywords) is your flagship page that is typically comprised of a tightly knit group of keywords and call to action that support the underlying theme of the page.

Omitting unnecessary components like standard navigation and using a wizard (step 1 of 4), using images to anchor click triggers and strategic graphic design and text to reinforce the contextual basis of the theme.

As a result, you may in fact have 20 pages on the topic, but by linking from each of those 20 pages to the selected landing page (with a diverse array of related keyword), you create an internal link dynamo that indicates to search engines that (1) that page is significant and (2) please select this pages to delivery the most relevant traffic for this query.

Now after you have determined if any unexplored markets support your original key phrases and created content (at least 5-10 pages site wide) you are ready to build links back to your content and test the waters of conversion.

This is the most suitably method for long term success. Pages age like wine, the older they get, the more authority they amass, so chronology is important for getting your foot in the door for competitive phrases.

Achieving high rankings in search engines are a result of relevance and relevance score. Quality score is the equivalent in PPC, but for now, the emphasis of this article is organic or natural optimization.

Quality and relevance and the cornerstones of which pages are elected to represent a topic. Although that are in fact hundreds of criteria that are used to distinguish which pages have a higher propensity for success, the underlying attribute is quality.

Off page link building is next, for every high ranking position there is supporting documentation or strong links to the page to elevate its position.

The links can be either through internal links (from your own site) or external links (from other sites) but it is the combination of these two factors that determine how and where you rank (if your content is topical and on target).

Article marketing, creating software, site templates such as word press or other items in high demand are one way to link outside the box and add diversity to your off page link popularity.

The thing to remember, no matter what you do to build links, the core theme is relevance, so the closer you are to related sites that are synergistic to your content, the higher relevance score and positioning you can expect from the search engine algorithms.

As if second guessing search engine algorithms through heuristic trial and error isn't enough, the necessity for honing your marketing to reach your target audience requires equally as demanding an agenda.

Finding the right balance of design, function and call to action to synthesize your brand is the key to mastering the soft sale.

Just scraping another competitors content or strategy still has the "me too" mentality which has a tendency to border on mediocrity. Search engines and humans tend to ignore bland content, so if you are going to publish anything, do it for the right reasons. Each thing you publish is a link back to your site and shapes the way search engines and potential customers see your site.

What are the dominant factors your brand has to offer? Identification is just the first step, it is through creating and recreating your brand, the offers and developing continuity for all of your landing pages that holds the key to user engagement and eventual relevance and success.

Rome was not built in a day, yet, it still stands as a pinnacle to behold for our present civilization. The analogy here is to focus on quality not just quantity, look for opportunity when others see mediocrity and think outside the box to constantly attract new customers to your content to see which have the highest yield and return on investment.
About the Author
Jeffrey L. Smith is an seasoned search engine optimization strategist and founder of SEO Design Solutions www.seodesignsolutions.com. Jeffrey has been involved in internet marketing since 1995 and brings fresh optimization methods and services to businesses seeking organic placement. For more information visit www.seodesignsolutions.com/blog.
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