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Why Should You Post on a Regular Basis?

Jun 24, 2008
If you have a website, you are no doubt interested in making sure that you are getting consistent traffic to it. This can be a difficult thing, especially if you're just starting out. There are some ways that you can make sure that this traffic is coming in but you're going to have to put some sweat into it before it actually happens. One of the easiest ways for you to take care of this is to make sure that you are posting on a regular basis. It doesn't matter if you are using a blog or if you generate static HTML pages, being regular can benefit you more than you realize.

One of the reasons that being regular benefits website owners is because it gets the spiders interested in what you have to say. Of course, it is always a good thing to make sure that people are interested in what you have to say as well but they will not find you through the search engines unless you are listed in the first place. Whenever you post new information to your website, the spiders will come around and find it eventually. If you're posting on a consistent basis, the spiders will come back on a consistent basis and check it out. Some people that have been posting daily for many months are now recognizing that new information is added into the index within just a few days.

Another reason why it is important to post on a regular basis to your blog or website is because it keeps people coming back as well. If you put a lot of effort into your search engine optimization in order to pull people to your website, you want to make sure that they aren't simply clicking away and never returning again. Make sure that they know that you update your content regularly and invite them to come back. You can either do this by running a newsletter and e-mailing them anytime you put new information on the website or by running a blog which many people will either bookmark or add to their blog reader. Even if you operate a blog, it is still a good idea to have a newsletter so that you can invite them back to your new blog posts as well.

Although it is important to post regularly, you also need to make sure that you are adding good content and not simply words. There is a difference between search engine fodder and good content. Either will get the search engines interested in what your website is offering but it is only good content that will get people interested in what you are offering. Make sure that you recognize the difference between the two and never simply throw something onto your website because you want to make sure that it is updated. Take a few minutes to write some good content, you would be happy that you did so once you start to reap the benefits.
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