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How To Market A Website With A Small Budget

Jun 24, 2008
Many Internet entrepreneurs start companies with little or no money to build momentum with. While it is certainly true that money makes things easier and accelerates growth, it is not a necessity to become successful. Lack of money is one of the primary reasons so many e-businesses fail, although the failure is not because of an inability to pay expenses. It takes longer to grow a business without money, and many entrepreneurs get discouraged when they do not see results after a short period of time.

With such a get-rich-quick attitude, business owners give up swiftly, thinking that they were doing something wrong, or they just had bad luck. What most people do not realize, even though they are told over and over again, is that with persistence and consistent determination, success is inevitable.

The hands down best way to attract visitors to your website is through search engine optimization, or SEO. SEO is the process of influencing search engines to display your website first for certain keywords and key phrases. There are multitudes of companies that charge top dollar for SEO services, although one can do it themselves with the proper knowledge and a willingness to work. The greatest way to optimize your website is to simply have great content. Focus on creating content that will satisfy and stimulate users.

It is critical that you also include the keywords and key phrases you are targeting in your content multiple times. Do not get caught up in creating content just to please search engines, as it is the human visitor who is most important. People who get caught up in only bettering their websites for search engines often do get high rankings, but most of their visitors leave immediately because they do not find the site appealing. As an Internet marketer, the whole purpose of your website is to make sales, and it is people who buy products, not machines.

Having a good amount of quality, inbound links is the subsequent necessity to achieving high rankings. It is easy to find related websites who are willing to sell links to you, but why buy links when you can get them for free! After a website launches, the first thing a webmaster should do is submit the website to as many free directories as possible. Directories are databases of websites organized by category, and anybody is free to submit a website to that directory.

Stronger directories usually require an inclusion fee, and directories of this sort are great to submit to once your business has a positive cash flow. In addition to directories, you can utilize article marketing, social bookmarking, and forum posting as a means to gain free links. Do not fall victim to the lure of link farms, which are just pages comprised solely of links. While you can easily gain access to a link farm, the value of the link you get is worthless and may even hurt you.

Before you decide on any marketing strategy, consult someone who has more experience than you and ask their opinion. Again and again, entrepreneurs make mistakes that could easily have been avoided if they had just asked someone. Experienced marketers know what works and what does not, and are invaluable resources when it comes to making any decision. The ideal route to take is to find a mentor; someone you can quickly consult when faced with a challenging problem.

In addition to their advice, mentors provide a source of inspiration, keep you on the right track, and stop you from quitting when times get tough. With a knowledgeable partner, you can adopt time tested, proven strategies, and speed past the competition while they are still experimenting. Perhaps best of all, mentors are free, and only require that you listen to and respect them.
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