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Affiliate Marketing Using Google Adwords As Part Of Your Marketing Plan

Jun 25, 2008
An insider secret in modern affiliate marketing circles is the pay per click advertising edition offered by Google AdWords. Using Adwords advertisers can put small ads on websites or on Google search result pages. You very likely have seen the little ads on the right when you search on Google. These ads are displaying products offered by Google AdWords advertisers.

Affiliate marketing is an arrangement where you promote products created by other people and you then receive a percentage of the sales you make with your marketing efforts. The little Amazon banners we have all seen on various websites are and example of simple affiliate marketing. More advanced renditions are entire online stores created around Amazon or founded with data supplied by other online vendors. Some arrangements require the affiliate to build his own website and store - others may have re-brandable website templates or pre-designed web pages which are ready for the affiliate to work with. Solely when the actual sale is involved is the customer redirected to the 3rd party vender who carries the actual product

When promoting affiliate product/links/websites via Google AdWords, the power of advertising on Google is combined with the affiliate link. You should create your affiliate link using your own domain name that is redirecting to it. You will get more click throughs to your ad because your advertised link will not look like an affiliate link. Google AdWords allows for very targeted marketing and combined with well-written ads using the right keywords can bring home big bucks for you. A critical piece of the puzzle for your pay per click marketing campaign is selecting the keywords which are going to sell your site. A site well prepared should already have some which you have chosen before submitting for the standard search engine listings. If not, a keyword tool such as Word Tracker and a bit of research on your competition will help you to find them

The key words you use are what pay per click is all about. Your ad will be displayed as a result of a search for one of your keywords, but you will not pay unless a click is made on your ad. Your ad just appearing does not generate a charge.

The price you will pay for each click is determined by how popular the keyword is at the moment and how much you have bid to have your keyword shown above any other advertisers. Analyzing your pay per click account regularly is an important part of your marketing strategy. Study how keywords are rated and how many impressions they are getting. Look at how many impressions versus how many clicks for each key word. Decide how much you are prepared to go above the minimum bid for each keyword to get your ad in the top results for that keyword.

Keyword rates can change on a daily basis. Other advertisers set their budgets and this partly affects the bid prices. If they have used up their daily budget their keyword becomes inactive and bids decrease. Conversely, advertisers can raise their daily budget thereby increasing their bid and this could cause you to have to bid higher. Other variables may also change bid rates, such as the time of year. An example is Easter or Christmas when more people are advertising for web searchers.

Being a successful pay per click marketer means staying on top of all of these variables in order to produce top listings for you ad every time. You may choose to manage your campaigns by yourself, or you can seek help from one of the many pay per click marketing tutorial programs or pay per click management companies to take the majority of the pressure of regular campaign analysis off of you. For an good example of a brand new affiliate marketing website you can use in your pay click marketing campaigns visit the website recommended by the author below.
About the Author
Rodney Powell is a serious part time Internet Marketer
working hard to go full time. He spends countless hours
learning and doing the steps required to be successful
online. To see a brand new affiliate marketing website
recommended by Rodney visit http://rrrbiz.net/forcemoney
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