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Let's Talk About The C Word...

Jun 25, 2008
I am sure that to some "consistency" is a dirty word...you know the type of person that I am talking about. They are the person that decides they are going to build an MLM business, and immediately puts in 30 hours a week, then next week they put in 9 hours, the week after 4 hours, and by the fourth week it may be 15 minutes, and perhaps they are now looking for another opportunity because obviously this one didn't work out.

This is all too common, and I would be doing YOU a great disservice if I didn't at least bring it up, especially with the type of work we are going to be putting in together. You see, if we look at the topics we have covered so far, systemizing your business, implementing at all costs, and agent triple S marketing, you certainly have a lot to begin working on, and I am here to tell you that the key to success in these areas is committing to a level of work that is realistic and consistent.

I would rather be working with someone that gave me an honest 10 hours a week than someone who works 40 hours one week and than doesn't work for the next three weeks. Everyone I ask, "If I could show you how 10 hours a week would ensure your financial future and provide the life of your dreams, would you give me 10 hours a week?", all say absolutely. Then all of a sudden it becomes 7 hours, then 4, then 2, then they are looking for a better opportunity.

Did all of us forget the story we heard as kids of the tortoise and the hare, or the turtle and rabbit, depending on where you heard it? This was the story of a race, and the rabbit would start fast, get distracted, start off fast again, then get distracted, all the while the turtle just kept up his turtle pace and stayed focus and ended up beating the rabbit. Of course the rabbit was furious and couldn't figure out how it happened. Can I speak with you frankly for a moment? Good. How many times have you been to a meeting or a company convention and seen someone making the money you want with the lifestyle you deserve and that little voice in your head says, "I'm smarter than them, I'm better at business, they've been in it the same amount of time, and I don't see why they are doing better." If you have never said that, you're a better person than I am, because I don't want to admit how many times I have actually said those words.

More often than not, that person simply just committed to making a plan, and then working that plan with consistency. Compared to many people in our industry that work in brief periods and then take time off, get distracted, or some other excuse. The magic is in doing the right things consistently, and if you have built systems around your business, you can build a global MLM dynasty in 10 hours a week, but doing it every week of course :-)

The other sticking point that seems to come up when talking about consistency is commitment. Let's talk about a perspective that has done a tremendous job of keeping me consistent, and I hope it will do the same for you. I think to myself, "Jon, if someone had a gun to your head, and was totally prepared to pull the trigger and splatter your brains all over your desk, keyboard, and monitor, would you find the time for 10 hours a week of focused business building?" My answer is YES YES YES!!!

But many people never are willing to take it to that place of life or death. I often tell people that they should play this MLM game like their life and future depended on it, BECAUSE IT DOES! For most people, they can find those 10 hours a week in just their tv time, or perhaps it is better organization to free up 2 hours, five days a week. Maybe a better question for you would be, "If someone had a gun to the head of your husband/wife and children, and unless you put in 10 hours weekly on your business they would pull the trigger..." could you find those 10 hours and apply them consistently every week? I thought you could.

So next time you're thinking about hitting the snooze button one more time, or simply giving in to the warm glow of television, remember you're holding in your hands the key to the business of your dreams, the key to financial abundance, the key to world travel and freedom, and with consistency as your focus, you can make it happen! But if you can't commit to applying the concepts with consistency, no system, no company, and no opportunity can help you.

PS I am using 10 hours a week as an arbitrary example and I recognize that for some you maybe can only find 5 hours a week of focused time, and that is fine. If 5 hours is what you have, than apply it consistently with focus and you will succeed and probably free up more time as the process continues.
About the Author
Jonathan Cronstedt, The MLM Millionaire Maker, is a serial entrepreneur, MLM Mega Success, and expert coach. Claim Your FREE 9 Part Mini-Course . Making Millionaires International, provides cutting edge tools, training, and mentoring. MMI is the premier resource for MLM success.
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