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Why You Should Send an eZine & How to Decide the Nature of Your eZine

Jun 25, 2008
On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the send process or you can manually send them on a periodical basis (this depends on the size of your list).

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process(here's to going green!), you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication-resulting in a lot of time, money and effort saved. Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

Once your newsletter creates a buzz and your list is quite large you can think about hiring a team to manage it. I recommend my clients to write the articles and leave the design, send management and spam issues to me. It's a great task to deligate but by writing the articles your stamp will show through every newsletter! Now all you have to do is decide what topic to write about...

When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule as well as create archives for future clients to view.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in on a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of products or services of your own or an affiliate you can endorse to your mailing list and make even more money.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled.

So even if you have 1 subscriber open that word processing program and get started! "If you build it they will come!"
About the Author
Melinda Janicki, Lead Virtual Assistant & Marketing Specialist - I am an Administrative & Marketing Virtual Assistant with more than ten years of experience. Find out more at OnDemandVirtualServices.com.
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