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Are You Throwing Away Free Information That Can Set You Apart From Your Competition?

Jun 26, 2008
The Author of the most practical business book - Secrets To Retail Riches - provides the following article on the most effective way to Educate yourself on your industry and your business. For more information on how best to generate far more income for your business whilst working less then you are actually doing now, go to www.specialtyshopsuccess.com


It is vitally important that your knowledge remain up to date with the products you sell and the industry you are in. It is this knowledge that makes the difference between you and your competitors. It is what helps sell you and your business in the selling process. It allows you to remain competitive even with a higher price structure.

I was very fortunate in that I had been looking at various marketing systems for a long time before I started my business. I ended up investing heavily in books on systems and techniques. I traveled interstate to complete a short course on it, knowing how vitally important it is to get that part right for my business to succeed.

Realizing my general business knowledge was lacking, I completed a small business management course and then started my business.

I was lucky that I had the time to do these things. Once in business, spare time is a rare commodity. Once you are in business it is very difficult to find time to do the courses I did.

I took all the information I had read and used and discovered through trial and error. What worked well and could be used in any business, I kept and refined. What didn't work (and that was most of it) I left out. How did I know what worked? By testing and measuring at every stage.

Even when I was in business and had very limited spare time, I continued reading any marketing books I could get my hands on. I continued reading all magazines and journals associated with the industry I was in. I made the time to keep myself up to date and educated - and you must do the same.

What resources are available? -

I am always amazed by the number of businesses that receive information literature from suppliers and just throw it away stating that they never have time to read it. Here they have a condensed, concise easy to read format that tells them what they need to know about a new product - and they threw it away!

Any information that comes from the manufacturer or supplier is valuable. I know some of you look upon this as propaganda - overstated claims about what the product can actually do, but remember any advertising they do about the product will be based on these claims.

You need to be aware of the claims and any factual inaccuracies within them - this may mean having to test the product for yourself.

If you are not already doing it, next time you place an order for a new product, let them know you want one item for yourself to test and use for in store demonstration. Ask if you can get a reduced price for that item. Usually you can.

Internet - if you know of any regional or world forums where people discuss this type of topic, you will need to occasionally glance at the posts there. I know many people who post on these forums are self professed 'experts' who don't actually know much at all, but looking at any complaints they make, gives you an idea of what complaints you may get from some of your customers and you can be adequately prepared for them.

Customers - you have regular customers, some you know reasonably well - or at least you know they have reasonable knowledge about the product. Ask them! Don't ever be afraid to ask your customers what they think. The feedback can be invaluable.

The cost of education is ALWAYS cheaper then the price of ignorance.

I can help you with that and every aspect of your business through my step by step, hand holding mentoring program. If you would like more information about this, go to www.SpecialtyShopSuccess.com

At this site you can access over $2,000 of bonuses for FREE to help you and your business.

Andrew Carter 2008 - not to be reproduced without including the Authors Bio with the article.
About the Author
Andrew Carter - the Author of the business book Secrets To Retail Riches, is a Business building and marketing specialist who shows retail businesses how to recession proof their Business, with proven techniques that are easy to implement and highly effective and generate more income for less effort. For more information go to http://www.SpecialtyShopSuccess.com
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