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How To Get Testimonials

Jun 26, 2008
Congratulations on making the decision to get testimonials. So many people try to sell goods or services (particularly online) without any at all. This is a huge mistake and means they're probably losing out on many sales. But you already know that, which is why you're reading this article.

Here are the top 7 techniques to getting some:

1) Ask - no harm in asking. Your customers won't mind and there's nothing wrong with seeking feedback. They may even appreciate the fact that you care about them and took the trouble to find out what they thought of the product or service you offered.

2) Give away some free review copies. When you have a new product that no-one has bought or used before, this can be a great way to get testimonials. Strictly speaking this would give you a review, rather than a testimonial as testimonials usually come from paying customers but to start with you have little choice. You shouldn't then use the word 'testimonial' in your marketingjust say "here's what people are saying about"

3) You could make it part of the deal. Just make it clear before anyone buys that you need their feedback shortly afterwards. Be honest about it, tell them why you want it and if it's a great product then I'm sure they will be happy to oblige.

4) Offer a bonus. Let's make something perfectly clear right hereyou should never bribe anyone for their testimonial. It's just not ethical and could get you into a lot of trouble. There are certain lines that you should never cross is this is one of them. Offering a complimentary bonus for anyone who completes a 'feedback' form can be extremely effective, however and won't get you into any trouble.

5) Get some beta-testers. How do you think a brand new product still has some great testimonials? Well of course the product developer will have used his relationship with current clients. They'll be more than happy to give a positive review in exchange for the opportunity to try out the product or service.

6) Try a pay-per-click ad. If you have no clients to beta test your latest product try a small targeted pay-per-click advertising campaign. It's simple to offer a complimentary copy of your new product in return for their feedback. Word the advert carefully to avoid the timewasters and for perhaps just 5 cents a click, you get some great new web traffic who will be delighted to take you up on your kind offer.

7) Hold a competition. My favorite method for getting great testimonials and one I have seen used by many other successful marketers - hold a competition. If you had a weight-loss product and held a regular competition, every month or year for the customer who lost the most weight, do you think you'd get some great testimonials? Every month you're going to get fantastic results and people just love to include photos of what they used to look like and the much slimmer version!

Now you know how to get testimonials there should be nothing stopping you. Add them to your site and see your online sales improve.
About the Author
To learn more about how to get testimonials, sign up for your free e-course at http://www.testimonialpower.com. Brian D. McEvoy reveals some secret techniques to getting testimonials that will really boost your profits.
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