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Planning The Perfect Product Launch

Jun 26, 2008
Do you have plans of releasing a high priced product or package? Then study this very vital statistic:
at the average, around 80% of your sales will be made on the day of launch itself. Therefore, it is very important to devise that perfect product launch to guarantee that your first day of sales will be a tremendous triumph.

Here are a set of powerful tips that will help ensure the best product launch possible:

1. Forget the concept of a big ticket product. What experts sell is always a big ticket PACKAGE. Multiply the perceived value of the central item you are planning to offer by packaging such with high value extras that your audience will love. Provide for them an item and it'll be difficult to sell it to them. Provide for them a group of products and they'll be anxious to discover what are inside of the same.

2. Create a joint venture, or JV, with powerful online businessmen. If they accept your invitation, they will be your JV partners. They will provide aid in selling your package. As compensation, you have to give them a commission for every purchase they will be able to lead to your sales page. JV partners often expect a commission rate of 50% of the selling price, per sale.

Truly, JV partners are similar to affiliates, however, with the stringent screening process you will employ, you will be able to associate yourself with JV partners who will provide for you bigger exposure thanks to their deep subscriber base, higher value for your set of products thanks to the extras they will provide which will come from their own inventory of products, and greater advertising reach because of the many JV partner who share your sales goals.

3. Generate pre-launch hype. All the biggest online marketing product launches in the past few years gained a high amount of pre-launch buzz. Mike Filsaime's Butterfly Marketing created quite a stir with the alleged leaked chapter of the main eBook product of the package. Frank Kern's Mass Control tried to win a phenomenal amount of attention by publishing several powerful, high quality videos in the days towards the release of his baby project.

These campaigns generated more than a million dollars on the first day of the publication of their packages. Creating pre-launch buzz will guarantee enough traffic come the day of launch, traffic which will be primed to favor the package you will ultimately unveil.
About the Author
Bill Protresi is an online marketing providing tips and advice. Visit Bill at his general marketing site.
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