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Marketing Your Online Store With Yahoo Merchant

Jun 27, 2008
Setting up your online store is only the first step in bringing droves of buyers to your site. With Yahoo Merchant, you get a variety of tools to help you effectively market and promote your online store.

Your online store's grand opening is a big event, and you naturally want to announce this important event to your family and friends. With Yahoo Merchant, you can create a professional-looking email that matches your store design, and feature up to three products in your email. You can even add a coupon for your recipients, and send the email out to people you know who will be eager to visit your new store.

Search engine marketing is an important part of your store promotion strategy. With Yahoo Merchant, you get search engine-friendly pages and a sales and marketing education center absolutely free, as well as free submissions to Yahoo Search, Google Search, and a basic listing on Yahoo Local Search free, with a discount for a featured Yahoo Local Search listing. These free submissions and resources get you started with Yahoo Search and Google and give you the tools you need to move your site up the search engine rankings to the top.

Your search engine marketing support does not stop there. When you sign up for Yahoo Merchant, you get a $100 credit for Yahoo Search Marketing, $50 towards Google Adwords, and a free 90 day trial of Submitnet, to submit your store to the most popular search engines on the web.

With Yahoo Merchant, you'll also have access to Yahoo's keyword generator, so you can target your paid search engine campaigns to the right people, with the right words, and increase your traffic and sales. With this combination of free and paid search engine assistance, you're well on your way to attracting people to your site who are ready to buy what you are offering.

But Yahoo Merchant doesn't stop with search engine marketing. You'll also receive 20% off listings in Yahoo Shopping, a $50 credit for NextTag, 1 month free on Shopping.com, and $50 credit at Shopzilla. You'll be able to put your store in front of shoppers where they're shopping, while they're shopping, with Yahoo Merchant.

Finally, you'll get your first month free when you sign up for Campaigner® email marketing tools. You can follow up with customers, send professional marketing materials, and track your email marketing results.

Setting up an online store is only the beginning of running your online retail business. With Yahoo Merchant, you get the support of Yahoo Small Business in marketing and promoting your store and driving interested visitors to your site. Yahoo Merchant is dedicated to helping you build a successful online store.

Your obvious choice for a professional online store with excellent support and marketing support is Yahoo Merchant. No other online merchant provider offers the options and resources you get from Yahoo, including both free and paid search engine assistance, credit for online shopping portals, and a free library of marketing resources to help you promote your store.
About the Author
Russell Blanc manages a website about Yahoo Web Hosting and Yahoo Small Business.
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