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SEO - Superstition VS Fact

Jun 28, 2008
Superstition: All you need to do to improve your page ranking is to place keywords in the meta tags for your page.

Fact: Just putting keywords in the keyword meta tag is not enough, there must also be keywords in the page copy otherwise it could be considered spam depending on the search engine. Anything considered spam can actually hurt your rankings not improve them.

Superstition: Hiding text or links which contain your keywords will improve your search engine rankings.

Fact: While this was once both common practice and a good way to get your site noticed, it is now considered too be spamming and can get your website penalized, even banned from search engine results if you are caught doing this.

Superstition: The more reciprocal links you have with other sites, the better your own search engine ranking will be.

Fact: Having your website linked to the wrong pages; for instance, link farms and FFA pages can negatively affect your ranking. What you want is inbound links from quality websites. No one is exactly sure how Google determines PR with these links; one inbound link which is relevant to your site have much more value for your page ranking than do lots of irrelevant links to (or from) your site.

Superstition: Most sites are optimized. What chance do I have to succeed?

Fact: Studies show that up to 60% of all websites are not properly optimized to rank high in search engines. The nature of search engines makes it difficult for web designers to properly optimize web pages for their clients. Always discuss optimization with your web designer to determine what services are included in the project.

Superstition: The more times you repeat the keyword in the page, the higher it will rank.

Fact: All the search engines use different algorithms for ranking. They all claim keyword density is important, but they don't say what the proper density is. If your keyword density is too high or too low you will be penalized. Some so-called experts say the keyword density should be 3%, some say as high as 6%. No one really knows.

Superstition: Once your site has been indexed, your ranking won't be affected by changes you make to your site.

Fact: The opposite is true. In fact, you must update your website as often as you can manage to do so. Even fixing a broken link can help you out here - search engines will stop sending spiders if they keep running into broken links on your site. Updating and changing you content will ensure regular visits form the search engines bots.

Superstition: You don't need a robots.txt file or a sitemap.

Fact: Search engine bots look for the robots.txt file first, since this file tells them what they are allowed to index and what to crawl while on your site. A site map also has the advantage that the search bots will follow each link therein. This is a way to ensure that your site is comprehensively indexed. These two files (sitemap and robots.txt) should be placed in the root level directory of your domain.

Superstition: Search engines cannot index pages with Flash and using Flash in your page will lower it's ranking.

Fact:While search engines do not index the Flash movie itself, they will index the text of the movie (you need to specify Flash text in your HTML) along with the rest of your page. Flash has no effect on the site itself in terms of indexing and does not keep your site from being crawled either. What search engines don't like is websites which automatically re-direct, including Flash pages which do this. It's the redirection, not the Flash which is the problem here.
About the Author
Robert Gantt has taught 100's of online businesses how to promote their products and make more money online. Discover how to increase your sales, get better cashflow and increase your customer base with targeted effective online marketing The Complete Online Resource Guide
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