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Good Keywords and Keyword Phrases Are Essential To Success with Pay-Per-Click Advertising

Jul 2, 2008
One of the most influential factors to take into consideration when running a pay-per-click campaign is what you choose for keywords and keyword phrases. A keyword or keyword phrase are the words and phrases that a surfer enters when looking for something on the Internet. They enter it into the search engine query box and results are spit out. If you are good with picking keywords and keyword phrases, your ad will show up in the search results. This means that you will get a higher click through rate for your website and your campaign will be all the more successful.

For instance, if you company sells products and services, multiple product lines or a combination of the both, selecting good, relevant keywords will mean that your ROI or return on investment will be that much higher. The reason is because you can create small, industry specific advertising based on clusters of keywords rather than one generic, broad keyword that will bring you all kinds of visitors.

Using a phrase like "antique enameled bathtubs" is more specific and targeted than simply using a broad spectrum keyword like "bathtubs." The latter keyword will bring you everybody looking to buy a bathtub, while the former will bring you only people interested in antique enameled bathtubs. The difference can be huge in terms of your bottom line because targeted visitors are more likely to become customers than people just looking for a generic term.

Discovering which set of keyword works best for your niche requires a certain amount of research. It will, however, translate into higher sales in the end. A simple way to test out a keyword or keyword phrase is to go to your favorite search engine and type in the keyword and see what results come back. If it looks like you have a ton of competition for that keyword, it means that your ad will not be seen by a wide range of people. You need to further specify what the word or phrase is, in order to get better results. In general, 3-4 word keyword phrases are better than 1-2 word keywords.

Wordtracker is an excellent tool that can bring back results to allow you to see when people surf and what keywords and phrases they are searching on. This gives you a jump on what are relevant search phrases and which are not.

You can use this type of information when implementing a pay per click campaign because it gives you specific information about which keywords will be search on the most and those that are not worth bothering with. For instance, if you type in the word "wax candles" the results would return with "scented wax candles", "all natural wax candles", "aromatherapy wax candles", and "handmade wax candles".

If you are selling natural wax candles, you would benefit by creating campaigns where people were looking for a specific type of was candle instead of getting everyone who is out there looking for any kind of wax candle.

The beauty of pay-per-click campaigns is that the more specific the keyword and keyword phrase based upon current trending, the most successful the campaign.

When it comes to pay-per-click ad campaigns, the user is only billed when a person clicks on the ad. So, if the ad is centered on the wrong set of keywords, the user may get an equal amount of clicks but a lower conversion rate. This is why it is essential to take some time in researching before implementing a campaign. In that way, the person will come up with targeted, niche-specific keywords and phrases that provide the best ROI or return on investment.
About the Author
Robert Paul Williams is the Editor of Work At Home Business Website. Stay Informed with the Latest At Home Business News, Success Tips & Strategies.
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